Last year’s holiday season produced lackluster financial results for most retailers, including Amazon. As we head into Holiday 2014, the retail environment is more challenging than ever with increased ecommerce penetration and associated price transparency driving an ever-narrowing acceptable price target range across categories.
This webcast will provide practical pricing guidance to retailers to help maximize both top and bottom lines this holiday season based on observed trends and results from Holiday 2013 including:
- The appropriate level of price dynamism including time-of-week and time-of-day insights across categories;
- Effective price strategies heading into Black Friday - whether to discount, raise prices, or “hold-the-line” during this critical period;
- Proven pricing tactics on all-important Black Friday including if and when discounting becomes counter-productive;
- Effective price strategies Cyber Monday and beyond to maximize sell-through and avoid markdowns.
VP of Marketing