What do shoppers in New York City, Los Angeles and Chicago have in common? They demand seamless shopping experiences, high-quality store service and flexible fulfillment options.
To verify and clarify new shopper trends, Retail TouchPoints and Aptos took to the streets to survey 100 shoppers in each city. The resulting report uncovers consumers' expectations, preferences and behaviors, including:
- Preferred channels for browsing and buying
- Top social networks for product discovery and comparison
- The role of Amazon during the shopping journey