Subscription businesses received more than $350 million in venture capital funding in 2014, according to CB Insights. Over the past year, beauty subscription company Birchbox reached one million subscribers and Dollar Shave Club topped off at 1.7 million subscribers.
But how engaged are subscribers? And how are subscription services pacing against flash sales and daily deal sites, which were hot in the retail scene a few years ago? This infographic, courtesy of Retention Science, outlines the latest trends.
Subscription businesses received more than $350 million in venture capital funding in 2014, according to CB Insights. Over the past year, beauty subscription company Birchbox reached one million subscribers and Dollar Shave Club topped off at 1.7 million subscribers.
But how engaged are subscribers? And how are subscription services pacing against flash sales and daily deal sites, which were hot in the retail scene a few years ago? This infographic, courtesy of Retention Science, outlines the latest trends.
Source: Retention Science
