You don't need a magical leprechaun to create successful email campaigns, but with St. Patrick's Day just around the corner it's a good time to review the lucky charms that can boost open and click-through rates, including:
- Start early: Distribute newsletters between 8 and 11 am to get the best responses from new subscribers;
- Test, test and test again: Segment your audience and do A/B testing to measure which personalization tools work best; and
- Encourage sharing: Embed social links in emails to encourage subscribers to share your message and add their own voice to the discussion.
Follow the tips in this infographic from Campaigner to see green all year round — not just on St. Patty's Day.