Technology has changed the shopping experience for both customers and retailers. For example, digital devices influence eight out of 10 global consumers’ purchase decisions, according to the MasterCard report, The Retail CMO’s Guide To The Omnishopper. Although shoppers increasingly rely on digital devices, in-store sales still rule and account for more than nine-tenths of all retail spending. However, today’s consumers require a more focused in-store experience and shop at a select group of unique retailers.
This infographic, courtesy of MasterCard, provides a glimpse into how consumers view today’s shopping experience.
Source: MasterCard
