Haven’t bought your mom a mother’s day gift yet? You’re not alone. Nearly one in five (18%) shoppers complete their purchases in the 48 hours before Mother’s Day. Another 30% buy Mother’s Day gifts up to one week before the holiday.
According to this infographic from The Shelf, retailers can reach these last-minute shoppers with:
- Smart use of social media (Pinterest is the top-ranking network for Mother’s Day searches);
- User-generated content from key influencers; and
- Ads targeting the high-conversion categories of clothing and accessories.
And don’t forget the “secondary” market: gift-givers also are buying for stepmoms, grandmothers, wives, sisters, daughters and other female relatives. No wonder Mother’s Day has become the year’s third-largest retail holiday.
Haven’t bought your mom a mother’s day gift yet? You’re not alone. Nearly one in five (18%) shoppers complete their purchases in the 48 hours before Mother’s Day. Another 30% buy Mother’s Day gifts up to one week before the holiday.
According to this infographic from The Shelf, retailers can reach these last-minute shoppers with:
- Smart use of social media (Pinterest is the top-ranking network for Mother’s Day searches);
- User-generated content from key influencers; and
- Ads targeting the high-conversion categories of clothing and accessories.
And don’t forget the “secondary” market: gift-givers also are buying for stepmoms, grandmothers, wives, sisters, daughters and other female relatives. No wonder Mother’s Day has become the year’s third-largest retail holiday.
Source: The Shelf
