Brands that want to reach the many millions of eyeballs using YouTube should focus on "how-to" videos. Among the more than 135 million "how-to" videos on the site, many demonstrate how to use products. Searches for this type of video grow 70% year-over-year, and there is particular interest in the beauty category: this content attracts more than 582 million views across the top 100 channels on YouTube.
Brands don't need to break the bank creating their own videos if they can leverage the bounty of user-generated content, which represents nearly one-third of the top videos on YouTube. In contrast, brand-created videos make up just 17% of YouTube content. Learn more useful video stats in this infographic from Goodvidio.