As consumers are flooded with purchase options and information, brand and store loyalty grows more elusive. True customer satisfaction and loyalty comes from easily finding, configuring and comparing precise products with the information desired to make a purchase decision. Retailers need differentiation. That  means giving customers...

• Tools that will create a buying experience that is flawless end to end;
• Product recommendations and reviews to facilitate informed buying decisions; 
• Timely, enticing offers; 
• Quick delivery to desired to locations.
  

Does your cross-channel platform do all of this, and everything else required? If you're not absolutely certain, then find out more...

When customers are referred, their average order value (AOV) can be significantly higher than a non-referred customer. Word of Mouth (WOM) recommendations result in 3 to 5 times higher conversions rates compared to other channel activities.

In the new survey, Consumer-Retailer Power Shift, 71.4% of retailers said they currently use or are planning to use mobile apps in the next 12 months, while 22.9% said they currently use or plan to use mobile POS. This trend is being driven by consumers who want to meld shopping with their use of mobile devices.

Price transparency is not going away. Showrooming (or at least talk of it) is running rampant. Analytical juggernauts like Amazon continue to dominate with increasingly dynamic pricing strategies and retailers are struggling to keep up.

So what can retailers do to combat showrooming, the growing group of price sensitive consumers and close the technology sophistication gap on the analytical leaders?

Media-Saturn shoppers are treated to entertainment and educational content on an average of 200 digital screens in a typical electronics store. This ambitious, large-scale digital signage deployment is elevating the brand experience and boosting revenue in the 900+ Media-Saturn electronics stores in 16 countries.

The Europe-based electronics retailer tapped insights from the Platt Retail Institute to design and deploy the new digital signage network.

Today’s marketplace is forcing eBusiness professionals to consider alternatives to transactional websites that are not optimized for cross-channel needs. Leading companies understand this. They are seeking systems of engagement that transform the eCommerce customer experience across the Buy, Market, Sell and Service commerce lifecycle.

To achieve this they must partner with a leading global business-to-consumer (B2C) enterprise-class commerce suite vendor. Research including the Forrester Wave: B2C Commerce Suites, Q3 2012 report, the Gartner eCommerce Magic Quadrant report, and now the Aberdeen Group Analyst Insight Report all identify the common challenges of offering seamless cross-channel experience...and the precise eCommerce system suite needed to deliver it. 

Don't miss this new research, "The Source-To-Consumer Era: Best-In-Class Commerce Integrates Order Fulfillment, Inventory, and Supply Chain."

Most retailers find improving conversions (63.1%) and attracting more buyers to their web sites (61.8%) to be the most significant e-Commerce challenges, according to new research from SLI Systems.

To help drive more personalized shopping experiences on a tight budget, many marketers are turning to “guerrilla,” or unconventional tactics. This white paper evaluates the different tools available for online guerilla marketing, such as web analytics, SEM and social marketing. To learn more, download the resource titled: The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools.

Globalization; social and mobile commerce; and site replacements, upgrades and new launches are driving e-commerce product evaluation and selection. Use this Magic Quadrant as a guide during the vendor evaluation and selection process.

PCI compliance is a constant battle to stay up-to-date on the latest requirements while keeping your infrastructure safe. This white paper provides 9 specific ways to maintain compliance and avoiding the nightmare of a security breach.

Download the white paper titled "9 Ways To Secure Your Store Systems And Ensure PCI Compliance" below.

 
When your system receives unexpected transaction spikes, are you able to adjust to the new demand quickly? What if you could address system performance issues proactively before they become showstoppers?

In order to effectively serve today's connected customers, retailers must deploy and manage a continuously available environment, accessing transactional data in real time. The best data management systems evaluate the performance of each specific task, offering new levels of availability and scalability on distributed platforms and enabling extreme workload capacity while cutting costs across the enterprise.

Join Scott Cuppari, Senior Marketing Manager at Coca-Cola as he talks about the Coca-Cola Freestyle team's experience using location-based marketing techniques and technologies to drive traffic and influence consumer behavior at quick serve restaurant locations in the Coca-Cola channel. Cuppari will discuss the Coca-Cola Freestyle location marketing campaign and share best practices for using this new approach for marketing to consumers when and where they are located as a means to create more meaningful context, engagement and business results for the brand and their channel members. This session is brought to you by Digby, the leader in location-based marketing technology for retailers and brands.

Retail chains spend millions of dollars a year planning their strategies for merchandising, promotions, product offering, customer service, and workforce management. But it can be a long way from a retailer’s corporate offices to the selling floor. Along the way, inconsistent execution of the plans of corporate marketing, IT, merchandising, and store operations can fail to bring the expected results. Poor coordination can wreak havoc on operations, overwhelming store managers and employees and preventing them from executing strategies designed to increase profitability and improve the customer experience. As a result of poor execution, customers do not find the products, promotions, and service they expect.