The future of digital engagement involves connecting with customers through a multitude of channels.
Now more than ever, it is imperative that businesses are present and accessible throughout the entire decision-making journey and across all channels. In doing so, companies can increase conversions, average order values and customer satisfaction ratings while decreasing support costs.
To gauge where cross-channel engagement and customer service is heading, Demand Gen Report and Retail TouchPoints recently interviewed 10 of the top thought leaders across various areas of customer engagement, and asked them to share their predictions on digital engagement for 2014 and beyond.
