Empowering Grocers: Using Retail Analytics To Engage Customers

  • Written by Mike Santos

drc_ebook_sasToday’s smart grocers are implementing insight-driven analytics in order to increase sales and improve long-term loyalty. Economic uncertainty and increased competition from non-supermarket merchants — coupled with the inherent challenges of operating a complicated, high-SKU business — highlight the need for grocers to become increasingly customer-centric. While traditional loyalty programs collect certain shopper data, most supermarket retailers have not invested in the means to create actionable insights from that information. The combination of assortment optimization, campaign planning, pricing optimization and demand forecasting create the perfect storm of analytics for success in the supermarket industry.

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