High Performance Retailing is driving business success for today’s retailers by combining the best of retail domain expertise with superior analytics and computing capabilities. Using the dual analytics capabilities of High Performance Retailing — In-Database and In-Memory — retailers can more effectively address key issues around revenue optimization, planning and the customer experience.

 
Consumers prefer email over other methods when seeking information about product sales and promotions, according to ForeSee Results. Email marketing can be particularly effective in reacquiring shoppers after site abandonment. This E-book provides real-world examples of retailers using 1:1 or true personalized retargeting to improve conversion, boost shopper engagement and enhance customer retention.

Inside the store, today’s tech-savvy shoppers are looking for an advanced, interactive and seamless experience at every step — particularly at the shelf edge. Impulse buys comprise close to one third (29%) of in-store purchases today. This E-book will guide retailers through the process of maintaining and improving customer acquisition, through 7 key steps, which include using mobile technology, presenting compelling content and accessing a unified, cloud-based system.

As retailers become cautiously optimistic that spending is on the rise, they must take advantage of technology advancements to develop staying power in the marketplace. Social media is a key element in the mix, as up to 75% of consumers may be sharing brand reviews with friends via the channel by 2015. While most purchases are still made inside the store, merchants must merge all channels at that point of purchase. The 5 strategies laid out in this E-book will help retailers engage shoppers in this multi-channel arena.

Intelligent, cloud-based contact centers offer a single view of the customer across all channels in real time, helping retailers improve overall customer satisfaction. Traditional, legacy contact centers present a number of challenges, including delayed changes due to IT involvement and inability to integrate with other business systems. Gartner predicts that as many as 40% of companies will move to SaaS-based contact centers by 2012.

Products that surface first in an Amazon search have a leg up on the competition. To help brands reach that sometimes-elusive goal, ChannelAdvisor has identified 9 best practices to consider when creating search terms. The results speak for themselves: in June 2011, ChannelAdvisor’s customers experienced same-store sales growth of 69% on Amazon, 3-4 times the rate of eCommerce as a whole.

Today’s smart grocers are implementing insight-driven analytics in order to increase sales and improve long-term loyalty. Economic uncertainty and increased competition from non-supermarket merchants — coupled with the inherent challenges of operating a complicated, high-SKU business — highlight the need for grocers to become increasingly customer-centric. While traditional loyalty programs collect certain shopper data, most supermarket retailers have not invested in the means to create actionable insights from that information. The combination of assortment optimization, campaign planning, pricing optimization and demand forecasting create the perfect storm of analytics for success in the supermarket industry.

Retailers who make the effort to learn about their customers' preferences and apply that knowledge have an advantage over competitors who have not paid attention to the footprints customers leave behind, according to Business Analytics In Retail For Dummies, an IBM limited edition E-book. By analyzing how consumers browse company web sites, question staff members and purchase items, retailers are able to better understand each customer.

Consumers are in the driver’s seat and there is a social divide between their social media experience and retailers’ social media participation. Retailers need to be present and engaged with consumers and deliver a consistent message across all channels. By eliminating traditional clienteling, which is static, and implementing social clienteling, retailers will have a real-time dynamic view of the customer, shaped by all channels, including social media and mobile technology.