Today’s consumers spend an average of 158 minutes on smartphones or tablets every day. As many as 70% of shoppers used a mobile phone while visiting a retail store during the 2012 holiday season.

In order to meet the demands of today’s digitally savvy shoppers, retailers can employee five strategies outlined in this E-book. Those strategies feature the use of social media, mobile technology, personalization and more.

Overall email open rates are hovering around 17% worldwide, a slight decline in Q4 2012 over the same period in 2011. But some companies are bucking the trend, including the top 100 Internet retailers.

The top merchants got more of their email into subscribers’ inboxes and received stronger engagement from the messages that made it through. Subscribers read 27% of the messages they received from the top 100 retailers in Q4 2012.

When customers are referred, their average order value (AOV) can be significantly higher than a non-referred customer. Word of Mouth (WOM) recommendations result in 3 to 5 times higher conversions rates compared to other channel activities.

Best-in-class retailers are optimizing their pricing strategies to drive competitiveness and profitability. By leveraging price intelligence, retailers are empowered to make better pricing decisions based on accurate, timely data to positively impact revenues, margins, and the number of units sold.

The old retail axiom, “The customer is king,” is now better stated another way: “Customer data is king.” Today’s successful retailers are able to statistically track customer browsing behavior in-store. Visual customer intelligence can help achieve that goal by delivering analytics that can bring the power of online behavioral metrics into the store.

On the heels of successful mobile POS rollouts at leading retailers such as Apple, more merchants have begun planning and implementing the technology. Both types of mobile POS are compelling: enabling shoppers to pay with their own smartphones or ripping out traditional POS and replacing it with store-based mobile POS.

Titled Moving Mobile POS To The Top Of The Agenda, this E-book will address six key focus areas motiving mobile POS implementations, including customer retention, the iPad impact and the need for speed at checkout.

 
High Performance Retailing is driving business success for today’s retailers by combining the best of retail domain expertise with superior analytics and computing capabilities. Using the dual analytics capabilities of High Performance Retailing — In-Database and In-Memory — retailers can more effectively address key issues around revenue optimization, planning and the customer experience.

 
Consumers prefer email over other methods when seeking information about product sales and promotions, according to ForeSee Results. Email marketing can be particularly effective in reacquiring shoppers after site abandonment. This E-book provides real-world examples of retailers using 1:1 or true personalized retargeting to improve conversion, boost shopper engagement and enhance customer retention.

Inside the store, today’s tech-savvy shoppers are looking for an advanced, interactive and seamless experience at every step — particularly at the shelf edge. Impulse buys comprise close to one third (29%) of in-store purchases today. This E-book will guide retailers through the process of maintaining and improving customer acquisition, through 7 key steps, which include using mobile technology, presenting compelling content and accessing a unified, cloud-based system.

As retailers become cautiously optimistic that spending is on the rise, they must take advantage of technology advancements to develop staying power in the marketplace. Social media is a key element in the mix, as up to 75% of consumers may be sharing brand reviews with friends via the channel by 2015. While most purchases are still made inside the store, merchants must merge all channels at that point of purchase. The 5 strategies laid out in this E-book will help retailers engage shoppers in this multi-channel arena.

Intelligent, cloud-based contact centers offer a single view of the customer across all channels in real time, helping retailers improve overall customer satisfaction. Traditional, legacy contact centers present a number of challenges, including delayed changes due to IT involvement and inability to integrate with other business systems. Gartner predicts that as many as 40% of companies will move to SaaS-based contact centers by 2012.