Today’s retailers must be laser-focused on the needs of individual shoppers – especially with CRM. In this consumer-driven era, a successful Customer Relationship Management (CRM) program improves customer retention, lifetime profitability and a better customer experience. How can it work for you?

Join this 30-minute webinar to access case studies and lessons from some of the top retailers in the world.  This session will highlight the winners of Retail TouchPoints 2012 Store Ops Superstars Awards, which honored some of the top execution and deployments of workforce management, mobile technology, inventory management and loss prevention.

Explore the email volume trends during the key shopping periods of the 2011 holiday season including Black Friday, Cyber Monday, and the days leading up to Christmas. An hour-by-hour analysis of which promotions were used and when volume spiked or flatlined will help you time your messages and promotions to stand out from the pack during the 2012 holiday season.  Promotions like countdowns and “Days of Deals” are popular every year. Learn how to avoid common pitfalls of these promotions and understand the best time to launch them.

To succeed in today’s competitive marketplace, merchants must optimize every aspect of operations. Using video intelligence, retailers can improve conversions and enhance performance in every square foot of store space.

This webinar will shed light on how retailers are collecting, analyzing and creating actionable intelligence from in-store video data. The link between the customer and the workforce has never been more important to store performance.

Consumers want to shop on their mobile devices, but they often encounter issues: four in five consumers experience problems when conducting transactions on mobile devices and 43 percent of those that experience problems abandon the transaction. A good mobile engagement strategy can offer these consumers the assistance they need at just the right moment to save the sale and deliver a great customer experience.

More than half of total online retail revenue will come from mobile by 2014, according to the National Retail Federation. In order to maximize the return on mobile, merchants must optimize their mobile sites to offer a personalized experience.

Based on a recent survey of retail and CPG executives, retailers identified new product introductions, product availability and pricing as the top goals for mobile personalization strategies.

How Top Retailers Are Improving Customer Experience & Increasing Margins w/ Superior Store Ops

Today’s well-informed, resourceful consumers are demanding an omnichannel retail environment that anticipates their individual wants and needs. In order to offer innovative and personalized products and services to these shoppers, retail organizations face an imperative to use customer data and insights more effectively. These smarter retailers are delivering a smarter shopping experience, creating more effective merchandising and supply networks and reducing operational costs.

"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers.  New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.

High Performance Retail:  The Art of Understanding the Customer

With more than 45% of all customers accessing product information via web sites, mobile devices and social channels before ever entering a store, the role of the merchant must continue to evolve.

More than ever before, merchants must strive to reach shoppers on a personal level and customize the shopping experience within all shopping channels. Today’s high performance retailing solutions provide critical answers that will guide retailers towards profitable encounters with each shopper.

 
Optimal site performance directly impacts the customer experience, preventing shoppers from abandoning retailers’ sites. However, smartphones and tablets are now impacting customer expectations regarding traditional web sites. As many as 70% of mobile shoppers expect a page to load as quickly on their phone as their desktop. But in reality, mobile pages load 3 to 4 times slower than an average web page. Join Steve Rowen, Managing Partner of Retail Systems Research (RSR), and M.J. Johnson, Director of Product Marketing for mobile and site performance at Akamai, to learn how to deliver optimized site performance.

Retailers are under pressure from all sides today, from the empowered consumer to increased competition. Leading retailers have joined the revolution to harness the power of their data assets to improve their merchandising and marketing actions that drive real business value.

Hear DemandTec, an IBM Company and a recognized Retailer discuss the revolution that is driving superior decisions across price, promotion, and assortment by introducing science to put the shopper at the center of each decision.