The enormous impact of social media and mobility has created a profound shift in consumer behavior by shifting the balance of power in the retailer-customer relationship. To add to this, ongoing economic uncertainty coupled with heightened consumer expectations of their retail experience have today’s retailers adjusting to a new “normal” squeeze on their operations.

Empathica invites you to view this Webinar – to learn how Customer Experience Management - Born Reporting, Reborn Social – will help your retail business. We’ll explore the challenges retailers are facing today and discuss how looking at customer experience through a social lens may be the key to growth while navigating this new normal.

In the session you’ll learn:

1. How leading retailers are implementing a social focus for their Customer Experience Management programs and driving employee engagement and active brand advocacy.
2. How social media and mobility are impacting consumer behavior – and what brands can do to capitalize on these trends.
3. How a combination of new and old technologies is enabling better customer experiences through “Social CEM”.

When?

On-Demand

Speakers

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Presentation