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Strategies to Optimize Every Customer Interaction

Strategies to Optimize Every Customer Interaction

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Jill Campbell, Oracle Retail

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Using Engagement Data To Drive Multichannel Relevancy — Doing It!
Webinars


6-25_calendar_templateNew commerce and communication channels are emerging faster than ever before. As a result, data is being generated at a rapid pace, leaving retailers scrambling to collect, measure and leverage it effectively.

Join Ken Blake of Harte-Hanks to learn how marketers are successfully leveraging engagement data to drive multichannel relevancy.

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Workforce In Motion: Recruiting, Retaining And Engaging The Millennial Workforce
Webinars


6-27_calendar_template_While retailers have been swift to adopt mobile technology to satisfy the always-on consumer, they have been much slower to embrace mobility for their workforce. With more than 80 million millennials rapidly emerging as the face of the retail workforce, retailers must adapt and evolve their management practices to stay relevant to this challenging generation. Mobility, and technology in general, will play a critical role in the retail evolution.

A recent survey of more than 100 retailers revealed how retailers are prioritizing workforce technology, scheduling, mobility and management strategies. In this webinar, you will learn how to build a smarter and more efficient workforce with next-generation technology and mobility to ensure better staffing, productivity, compliance and employee satisfaction. To learn more, register for the webinar, titled: Workforce in Motion: Recruiting, Retaining and Engaging the Millennial Workforce.

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Stepping Up To Consumer Expectations: The Imperative For Customer-Centric Marketing
Webinars


calendar_template_6-19As you plan for the rest of 2013, are you thinking strategically about customer-centric marketing?

Join us for this 45-minute webinar, in which we will share insights on what is really working in 2013 — based on campaign performance data from hundreds of retailers and behavioral analysis spanning 250 million consumer profiles.

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How to Put Customers at the Center of Your Business
Webinars


Knowing when and how to engage with your customers in a fiercely competitive marketplace —no matter what your industry—is the key to success and long-term growth. So how do you enhance the customer experience across every available touch-point? Join Ray Wang of Constellation Research to learn how to put customers at the center of your business in order to power everything you do. Ray will share 10 strategies you should consider in this age of the empowered customer to achieve top-line revenue growth and create customer loyalty. Discover new ways to use in-depth customer insights to personalize every interaction, increase relevance, optimize inventory strategies and exceed customer expectations across every channel.

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6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Marketers
Webinars

 
4-30_calendar_template_Word-of-mouth (WOM) is becoming retailers’ most powerful marketing channel. In fact, 80% of all purchase cycles involve some form of WOM recommendation, according to Forrester Research. These recommendations can drive three to five times more conversions over any other marketing channel.

To harness the power of WOM, retailers’ customer acquisition strategies must include a referral marketing program. The resulting WOM recommendations can help retailers increase awareness, acquire new customers and boost overall sales.

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Tough Love: An In Depth Look at Retail Pricing Practices
Webinars


5-9_calendar_template_Pricing continues to change the face of retail — for better or worse. Price transparency is still at the core of this revolution, so how are retailers responding?

RSR’s sixth annual retail pricing survey is one of the most anticipated benchmarks of the year. It’s an opportunity for retailers to get answers to their burning pricing questions and measure themselves against hundreds of other retailers who participated.

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Integrating Mobile Across All Touch Points
Webinars

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More than 30% of retailers have not yet implemented mobile technology, according to a recent survey conducted by Retail TouchPoints. As many as 50% already have a mobile web site and 23% have provided mobile devices for store associates.

In this upcoming webinar, Bob Ashenbrenner, MPOS Architect at Motion Computing, will discuss these and other insights collected during the survey, titled: Integrating Mobile Across All Touch Points. He also will share real-world examples of retailers who are ahead of the curve in terms of mobile deployments.

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Re-Imagining Customer Feedback To Drive Action
Webinars


4-25_calendar_template_Social media and review sites are quickly becoming the “channels of choice” for customers to voice their opinions (both good and bad) of their shopping experiences. This new online data presents both a challenge and an opportunity for retail brands when it comes to improving their customer experiences.

What insights can you gain from these new feedback channels? More importantly, how can these insights be combined with the customer surveys you may already be using to get a full view of customer sentiment?

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6 Steps To Keep Pace With The Omnichannel Consumer
Webinars


3-21_calendar_template_Today’s consumers are jumping from one channel to another to browse and buy. As a result, these savvy shoppers are demanding more unified retail experiences, and expect inventory, pricing, offers and marketing messages to be consistent across all channels.

To keep pace with empowered consumers, retailers must transition to omnichannel operations. During the webinar, titled: 6 Steps To Keep Pace With The Omnichannel Consumer, Heidi Chapnick, CEO of Channalysis, will discuss the key challenges retailers face as their customers become more educated and hyper-connected. Chapnick also will share her blueprint for creating a winning omnichannel strategy.

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Expanding To Third-Party Marketplaces
Webinars


march-6_calendar_template_The success of Amazon has lead to an explosion of third-party marketplaces (3PMs) such as Sears, Newegg, Walmart, Best Buy, OneStopPlus.com and many more, giving retailers more options for reaching consumers than ever before.

In this webinar, retailers will learn about the opportunities and considerations for these marketplaces and how to determine which 3PMs make sense for their business.

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The Five Retail Imperatives For 2013
Webinars


3-7_calWhile Wall Street still measures retail success on same-store sales, retailers must focus on all commerce channels to succeed in today’s omnichannel marketplace.

In an upcoming webcast titled: The Five Retail Imperatives For 2013, Brian Kilcourse, Managing Partner for Retail Systems Research (RSR) shares recent RSR research findings and explains that merchants need to take the following steps:

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Reinvent Your Pricing: 3 New Year's Resolutions Every Retailer Should Make
Webinars


Price transparency is not going away. Showrooming (or at least talk of it) is running rampant. Analytical juggernauts like Amazon continue to dominate with increasingly dynamic pricing strategies and retailers are struggling to keep up.

So what can retailers do to combat showrooming, the growing group of price sensitive consumers and close the technology sophistication gap on the analytical leaders?

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The New Rules Of Always-On Retailing
Webinars

 
12-18_calWhen your system receives unexpected transaction spikes, are you able to adjust to the new demand quickly? What if you could address system performance issues proactively before they become showstoppers?

In order to effectively serve today's connected customers, retailers must deploy and manage a continuously available environment, accessing transactional data in real time. The best data management systems evaluate the performance of each specific task, offering new levels of availability and scalability on distributed platforms and enabling extreme workload capacity while cutting costs across the enterprise.

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Coca-Cola Freestyle: Location Marketing For Brands And Channels
Webinars


12-11_calendarJoin Scott Cuppari, Senior Marketing Manager at Coca-Cola as he talks about the Coca-Cola Freestyle team's experience using location-based marketing techniques and technologies to drive traffic and influence consumer behavior at quick serve restaurant locations in the Coca-Cola channel. Cuppari will discuss the Coca-Cola Freestyle location marketing campaign and share best practices for using this new approach for marketing to consumers when and where they are located as a means to create more meaningful context, engagement and business results for the brand and their channel members. This session is brought to you by Digby, the leader in location-based marketing technology for retailers and brands.

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What’s Next In Mobile POS: Saving Money And Square Footage With mPOS Technology
Webinars

 
12-4_calendar_template_Mobile payments are expected to top $12 billion in 2012 and more shoppers are using smartphones and tablets for product research and transactions every day. Barney’s and other leading retailers are embracing mobile and implementing mobile POS (mPOS), resulting in increased conversions and improved customer service.

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