For decades, guerilla marketing techniques have been used to deliver high-impact results, quickly and at low cost. In today’s dynamic, digital landscape, being able to act quickly and effectively is especially critical.

But how does the online marketer apply the concepts of guerilla marketing to the digital world? 

Trends and developments around cloud-based solutions and mobile technologies are spotlighting the business-critical need to accomplish tasks anywhere and at any time. As a result, merchants are considering the benefits of implementing a Bring Your Own Device (BYOD) model. In fact, nearly half of all companies (48.4%) are allowing or requiring a BYOD model for at least some groups of employees.

As a marketer, you know that collecting and using customer data has countless benefits. For example, enabling dynamic content. But when channels multiply, how do you stay focused on collecting the "right" data and using it efficiently?

Retail has become a one-to-one playing field. Shoppers want to believe that messages from retailers are targeted directly to their individual preferences. As many as 88% of retailers said that “deeper customer engagement to drive sales through personalized offers” was a very valuable or somewhat valuable opportunity with mobile, according to Retail Systems Research (RSR).

In a recent survey, retailers identified their top three priorities for mobile personalization strategies: new product information, product availability and pricing.

Creating, managing and optimizing web and mobile architectures is a vital component of business success today. The industry has evolved to the point that web teams must retool their approaches to measuring and improving delivery performance. A recent Forrester study revealed that web and mobile users are accessing more dynamic content and expect better overall performance.

Zozotown is a leading fashion channel in Japan, largely due to its extensive inventory which features approximately 1,600 store brands. However, the retailer has garnered long-term loyalty by continually focusing on connecting with customers throughout their online browsing and buying journeys.

Leveraging the IBM Unica suite of marketing management tools, Zozotown has evolved from running occasional campaigns to offering personalized recommendations and other one-to-one communication strategies.

The introduction of Facebook's Open Graph presents a unique opportunity for brands to harness the voice of their customer advocates and leverage the power of word of mouth (WOM). Brands are now able to move beyond the 'Like' button and socialize their website and entire customer experience. These social interactions create Consumer to Consumer stories that are broadcasted through the Open Graph, significantly increasing the volume of earned media, as well as the brand's reach.

Nearly 80% of retailers currently have (63%) or plan to add (16%) a Customer Relationship Management (CRM) program, according to a recent survey from Retail TouchPoints, sponsored by Epicor Retail.  These retailers know that customer retention is less costly than customer acquisition.

With the rapid pace of technology change and the increased number of requests from their business customers, technology professionals in the retail industry often struggle to identify which solutions they need to prepare for over the next 3-5 years. They’re also searching for the technology that will meet the advanced requirements for leveraging their wireless networks for maximum benefit.

Every year exhausted holiday shoppers are worn thin with too much to do. Every year holiday marketers are stretched to the limit with too much to do. They all say, "NEXT YEAR I AM STARTING THIS EARLIER!"

Summer is the season for formulating your cross-channel marketing strategy for the holidays.

Getting mobile and Bring Your Own (BYO) devices onto business networks is now table stakes. Today’s network administrators must grapple with finding the best ways to securely connect and monitor managed and unmanaged devices. This white paper will walk through the steps required to ensure business networks are ready for the mobility explosion. Topics include access, authentication and security, in addition to an overview of essential features.