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Three Strategies To Bring Brand Consistency And Cross-Channel Effectiveness To Affiliate Retailers

  • Written by Mike Santos


wp_drc_tomaxAffiliate retailers like Party City and Benjamin Moore are leveling the playing field by leveraging the power of a single, centralized applications infrastructure. These affiliate retailers – national brands made up of franchisees, co-ops or independent owners – also are using data virtualization in a Retail.net cloud to enable real-time communication between headquarters and stores. This whitepaper will look at the challenges facing today’s affiliate retail organizations and the ways they are embracing technology to achieve brand consistency and cross-channel effectiveness.

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