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Strategies to Optimize Every Customer Interaction

Strategies to Optimize Every Customer Interaction

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Jill Campbell, Oracle Retail

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Succeeding Store By Store
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Succeeding Store By Store
Migrating From Cluster Driven Strategies to Executing at
a Local Level with Store-Centric Performance Management

ra_imageCut-throat competition, razor-thin margins and increasingly demanding customers are forcing retailers to bridge the gap between headquarters and the individual store. Through headquarters/store collaboration and the use of store-centric analytics, lead- ing retailers are getting an edge on their competitors and improving profitability.

Today’s smartest retailers know that the battle is won and lost at the store level and they continue to work to find the best ways to localize store strategies. One often overlooked reality of real-time retailing is that every single competitive lever is impacted by how well it is executed at the store level and how well that specific store is able to counter competitive moves.

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