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The State Of Retail Marketing

Retailers are connecting with digitally savvy consumers through a variety of touch points, including the web (76%), email (73%), the store (50%) and mobile (43%), according to a recent survey conducted by UBM Tech and sponsored by Intel.

The survey also reveals that retailers are facing several marketing challenges, including:

  • Increased margins (57%);
  • Upselling (44%);
  • Maintaining optimal inventory volume (37%); and
  • Providing an integrated shopping experience.
Download the survey report, titled: The State Of Retail Marketing, to learn how retailers are tackling these challenges to provide memorable and relevant shopping experiences.


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