The introduction of Facebook's Open Graph presents a unique opportunity for brands to harness the voice of their customer advocates and leverage the power of word of mouth (WOM). Brands are now able to move beyond the 'Like' button and socialize their website and entire customer experience. These social interactions create Consumer to Consumer stories that are broadcasted through the Open Graph, significantly increasing the volume of earned media, as well as the brand's reach.
To learn more about driving word of mouth at scale with Facebook's Open Graph, download Extole's new white paper – What Facebook's Open Graph Means to Marketers.
This White Paper will highlight the following:
- The History of Facebook's Open Graph
- What Facebook's Open Graph Means for Digital Marketing
- The Benefits of Facebook's Open Graph for Marketers