Every year exhausted holiday shoppers are worn thin with too much to do. Every year holiday marketers are stretched to the limit with too much to do. They all say, "NEXT YEAR I AM STARTING THIS EARLIER!"

Summer is the season for formulating your cross-channel marketing strategy for the holidays.

Explore these Top 12 Marketing Tips for the Holidays and learn:

• How to assess which holiday programs worked/didn't work last year
• Email/e-commerce tips (and examples of creative)
• Mobile and social tactics that will help you reach more buyers