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Almost 94% of text (SMS) messages are read, and most within 5 minutes of receipt. Smart marketers will take advantage of SMS and other types of mobile messaging in order to reach customers wherever they are, in real time. This white paper will explain the 5 different types of mobile messaging channels, as well as the role of mobile apps. The paper’s message will be reinforced with real world examples from Coca-Cola, Starbucks and other leading marketers.



