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Strategies to Optimize Every Customer Interaction

Strategies to Optimize Every Customer Interaction

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Jill Campbell, Oracle Retail

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EMV Essentials For The U.S. Merchant
White Papers


heartland_wp_drc_capEMV is coming to the U.S. but many retailers remain confused and concerned about the meaning and potential impact of this new type of payment approach. The bottom line for EMV is the security factor: because every card contains its own microprocessor chip, EMV cards are impossible to counterfeit economically.

To learn more about the significance of EMV and the potential timeline for implementation in the U.S., complete the form below for a complimentary download of the Mercator Advisory Group white paper titled: EMV Essentials For The U.S. Merchant.

 

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