As social media and mobile technology contribute to the frenzy around retail special events, companies must take a closer look at how they approach these activities. One unfortunate mishap could change a brand’s image for the long term. Today’s loss prevention professionals need to consider three key factors when planning future events: 1) technology implications; 2) the roles of all stakeholders; and 3) mitigating overall risk.

To learn more, complete the form below to download the white paper titled: A More Strategic Look at Securing Retail Special Events.