The dramatic increase in consumer online sharing has created a new opportunity for brands to identify highly-engaged, loyal customers and turn them into “social advocates” – who, in turn, refer the brand, products and services to their friends. This is the foundation of a social referral program which drives new high-value leads and sales through trusted referrals.

 
Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and effectively measure your email marketing programs? Let us help you.

Discover the campaign performance gauges every online retailer should include in their email marketing and the factors that determine how your marketing efforts stack up.

As retailers face more intense competition to attract and retain customers, they are working to find unique and innovative ways to improve customer interaction. Two key strategies that help achieve that goal are enhancements to customer relationship management (CRM) programs and analysis of customer feedback. Close to 40% of retailers recently surveyed state that changing customer expectations is one of the most difficult external challenges moving forward in the next 3 years.

 
To win in today’s hyper-competitive marketplace, retailers must target marketing messaging to individual shoppers. Faced with a seemingly infinite number of offer combinations to the same web of shoppers and households, merchants are wise to use wide-scale shopper data to help determine the right marketing mix, outside the realm of their own selling channels.

 
Today’s shoppers are becoming more interconnected, instrumented and intelligent. From smartphones to tablet devices, they have access to a vast amount of information anytime and anywhere. As a result, they’re seeking a memorable and compelling experience across channels, rather than static information and promotional messages.

These developments have shaken the consumer electronics world. Many consumers, in fact, are beginning to care less about the consumer electronic device itself, and more about the experience it delivers. Although this presents manufacturers with a prime opportunity to connect with customers, organizations also are faced with the task of revamping their value chains, marketing approach and customer service.

EMV is coming to the U.S. but many retailers remain confused and concerned about the meaning and potential impact of this new type of payment approach. The bottom line for EMV is the security factor: because every card contains its own microprocessor chip, EMV cards are impossible to counterfeit economically.

With the exponential growth of both unstructured and structured data, retailers must determine how to capture and analyze that information in order to institute successful business practices. A visibility strategy is a key component of merchants’ move toward long-term success in an era of the growth of new and different types of multi-media content. The best visibility strategy will include 4 components: 1) leverage data from existing systems; 2) conduct frequent audits; 3) build effective processes; and 4) establish an information clearinghouse.

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As many as 74% of shoppers conducting product research on their smartphones complete the purchase, according to a recent Google study. Retailers must embrace mobile to meet the expectations of today’s tech-savvy shoppers. A properly executed mobile strategy can help retailers create a more personal customer experience and increase the bottom line. This white paper will analyze the key focus areas for mobile success: IT infrastructure, security and store flow.

Online shopping has grown to approximately $200 billion per year in North America. In order to keep up with the necessary supply chain and fulfillment requirements, merchants must seek to implement Fulfillment 2.0. Lost shipments, missing items, damaged products and late deliveries will only serve to damage the brand image and result in lost customers. This white paper will review the seven critical eCommerce challenges.

 
Email remains a key communication vehicle for marketers. As many as 38% of companies using strategic email marketing reported a boost in ROI, according to MarketingSherpa. But to remain competitive in the email space, companies must deliver relevant content at the right time. This Email Guide will help companies improve email engagement with customers, by sharing 4 key messaging strategies.