Retailers invest a great deal of resources to fine-tune marketing measurement, merchandising, promotion, payroll and more, but it is all for naught if not executed well in the store.

To coordinate these efforts at store level, retailers are turning to fully integrated enterprise solutions to ensure compliance with customer engagement goals and corporate labor strategies. Manual processes are no longer sufficient when it comes to the detailed information needed to ensure consistent execution of best practices.

Today’s consumers spend an average of 158 minutes on smartphones or tablets every day. As many as 70% of shoppers used a mobile phone while visiting a retail store during the 2012 holiday season.

In order to meet the demands of today’s digitally savvy shoppers, retailers can employee five strategies outlined in this E-book. Those strategies feature the use of social media, mobile technology, personalization and more.

As you plan for the rest of 2013, are you thinking strategically about customer-centric marketing?

Join us for this 45-minute webinar, in which we will share insights on what is really working in 2013 — based on campaign performance data from hundreds of retailers and behavioral analysis spanning 250 million consumer profiles.

Retailers need to pick up the pace to keep up with today’s digitally savvy shoppers. While close to 70% of retailers currently have a presence on Facebook and 34% are on Twitter, just 26% are participating on YouTube and only 18% have invested in Pinterest, according to a recent survey of 302 retailers, sponsored by Pitney Bowes Software.

Macy’s, Toys “R” Us and Target are just a few of the retailers who are profiting from Pop-Up stores today. When considering a Pop-Up store, retailers need to think about strategy goals as well as technology considerations.

This white paper shares 8 types of technology merchants may need when setting up a Pop-Up location: Router, POS card swiper, WiFi networks, IP web camera, VoIP phone, Web-based POS, mobile and tablet devices, and a receipt printer.

Retailers may no longer have to worry about out-of-stock inventory. High-definition video display technology brings products to life with full-size images, allowing shoppers to view product details and make product comparisons without having the actual product in front of them.

Advanced data analysis technologies allow retailers to break down their silos of information and better understand customer behavior. This white paper will guide merchants in using customer data to:

Online retailers of all sizes are recognizing the profit potential of marketplaces and the benefits of aligning with a software partner; however, these retailers often find themselves wavering between managing these integrations in-house and using an e-commerce software provider.

To ensure that retailers make the most informed decision, ChannelAdvisor put together the white paper Should You Go It Alone or Go Through a Provider? This white paper outlines the necessary considerations and restrictions for selling on eBay and Amazon, and educates retailers on the value of working with a partner on these channels.

Knowing when and how to engage with your customers in a fiercely competitive marketplace —no matter what your industry—is the key to success and long-term growth. So how do you enhance the customer experience across every available touch-point? Join Ray Wang of Constellation Research to learn how to put customers at the center of your business in order to power everything you do. Ray will share 10 strategies you should consider in this age of the empowered customer to achieve top-line revenue growth and create customer loyalty. Discover new ways to use in-depth customer insights to personalize every interaction, increase relevance, optimize inventory strategies and exceed customer expectations across every channel.

 
Word-of-mouth (WOM) is becoming retailers’ most powerful marketing channel. In fact, 80% of all purchase cycles involve some form of WOM recommendation, according to Forrester Research. These recommendations can drive three to five times more conversions over any other marketing channel.

To harness the power of WOM, retailers’ customer acquisition strategies must include a referral marketing program. The resulting WOM recommendations can help retailers increase awareness, acquire new customers and boost overall sales.

Email marketing has become more challenging for marketers that are not effectively analyzing their message campaigns. In fact, more than 33% of marketers continue to send email blasts with no knowledge of the deliverability inbox placement rate.

Based on a 2012 Relevancy Group survey of 333 marketing executives, this report delivers vital information that will help companies deliver more effective and successful email campaigns.

Pricing continues to change the face of retail — for better or worse. Price transparency is still at the core of this revolution, so how are retailers responding?

RSR’s sixth annual retail pricing survey is one of the most anticipated benchmarks of the year. It’s an opportunity for retailers to get answers to their burning pricing questions and measure themselves against hundreds of other retailers who participated.

More than 30% of retailers have not yet implemented mobile technology, according to a recent survey conducted by Retail TouchPoints. As many as 50% already have a mobile web site and 23% have provided mobile devices for store associates.

In this upcoming webinar, Bob Ashenbrenner, MPOS Architect at Motion Computing, will discuss these and other insights collected during the survey, titled: Integrating Mobile Across All Touch Points. He also will share real-world examples of retailers who are ahead of the curve in terms of mobile deployments.