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Strategies to Optimize Every Customer Interaction

Strategies to Optimize Every Customer Interaction

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Newsletters

Retail TouchPoints offers a series of targeted newsletters, providing a deep dive into the specific trends and benchmark data which are directly relevant to executives in marketing, operations and corporate strategy. Subscribers to the Retail TouchPoints digital magazine are offered a menu of different newsletters they can select from, based on their job function and areas of interest.

For marketers, theses targeted newsletters provide an exclusive sponsorship environment that directly aligns with the business areas their solution addresses. The menu of newsletter options include:



Retail TouchPoints Weekly Newsletter
The Retail TouchPoints weekly newsletter features complete coverage of all of the magazine’s departments, including the latest trend analysis for CRM, Marketing, In-Store, and StoreOps.

Sponsors of the Retail TouchPoints newsletter can select from a top banner position or a category specific placement.

 
Retail CRM Report Newsletter

Retail CRM Report will be published 2x per month in 2008, providing insights from thought leaders in the customer management space, as well as case studies and best practice data on loyalty programs, and benchmark metrics on customer satisfaction and customer experience.

Sponsorship to the Retail CRM Report is exclusive on a monthly basis, providing a unique branding experience and the opportunity to reach a targeted audience of marketing executives and chief customer officers. The initial investment for exclusive sponsorship is $1,000 per month, with performance-based metrics with additional performance-based metrics based on views and click thrus.

 
Cross-Channel Watch Newsletter

Heading into 2008, retailers are integrating their stores and web sites more than ever. Published 2x per month in 2008, Cross Channel Watch will look at how leading retailers are promoting across channels, as well as provide best practice models for ship-to-store and other evolving cross-channel customer service expectations.

Sponsorship to the Cross Channel Watch is exclusive on a monthly basis, providing a unique branding experience and the opportunity to reach a targeted audience of e-commerce and cross-channel and corporate strategy executives. The initial investment for exclusive sponsorship is $1,000 per month, with performance-based metrics with additional performance-based metrics based on views and click thrus.

 
Retail Marketing Measures Newsletter

With retailers shifting their marketing investments into new media such as online, email, and mobile platforms, Retail Marketing Measures will report on the best practices and metrics available for each of these emerging mediums. Published 2x per month in 2008, Retail Marketing Measures will also provide case studies and thought leadership on how retailers can improve the performance of their marketing campaigns.

Sponsorship to Retail Marketing Measures is exclusive on a monthly basis, providing a unique branding experience and the opportunity to reach a targeted audience of retail marketing executives. The initial investment for exclusive sponsorship is $1,000 per month, with additional performance-based metrics based on views and click thrus.

 
In-Store Insights Newsletter

While overall marketing budgets are flattening, retailers and consumer products suppliers are ramping up their investments on “shopper marketing.” Published 2x per month in 2008, In-Store Insights will look at the new solutions available and innovative approaches being used to reach consumers while they are at the point of decision

Sponsorship to In-Store Insights is exclusive on a monthly basis, providing a unique branding experience and the opportunity to reach a targeted audience of retail marketing and store operations executives. The initial investment for exclusive sponsorship is $1,000 per month, with performance-based metrics baed on views and click thrus.

 
Store Ops Spotlight Newsletter

Successful store execution is an imperative in today’s competitive retail landscape. Store Ops Spotlight showcases the latest cutting edge strategies retailers are using to drive workforce optimization, headquarters to store communication and also improve customer satisfaction levels through improved service.

Sponsorship to Store Ops Spotlight is exclusive on a monthly basis, providing a unique branding experience and the opportunity to reach a targeted audience of store management and operations executives. The initial investment for exclusive sponsorship is $1,000 per month, with performance-based metrics based on views and click-thrus.