Adidas chose iProspect, a digital marketing strategist, to estimate the value of each store locator click on the mobile web site. The goal for adidas is to understand and leverage the power of mobile to reach on-the-go consumers.

"Adidas has always felt like mobile is the right thing to do,” said Nicole Mills, Senior Digital Marketing Manager for Ecommerce at adidas. Mobile implementation “is really the ability to connect the investment to the return.”

My Wireless AT&T stores have implemented a digital video recording surveillance system from Plustek, a manufacturer of surveillance management devices designed to increase security and decrease loss. The devices are active in 50 My Wireless AT&T stores throughout California and Nevada.

My Wireless stores are required by AT&T to display products for hands-on trial, which places the stores at high risk for shoplifting. The Plustek nDVR 540 digital video recording surveillance units, integrated with CCTV cameras, helps protect the stores from loss due to theft. The devices may be managed from remote, online locations, such as a centralized AT&T office, and from most mobile devices, including the Android, iPhone and iPad.

ID Analytics, a provider of consumer risk management solutions, today unveiled a new suite of fraud detection solutions designed to address the needs of e-Commerce retailers. The new solution was developed to help online merchants utilize information beyond standard rules and internal transactional data to drive conversions and reduce fraud, according to a company press release.

The ID Analytics e-Commerce suite will provide retailers access to the ID Network, which delivers cross-industry consumer behavioral data in real time. This information will help online merchants improve fraud detection efforts.