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News Briefs features a selection of the latest retail news, delivered in a concise style. Each week, Retail TouchPoints publishes two or more new News Briefs articles.
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Tuesday, 04 September 2012 08:44 |
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The top back-to-school advertisers of 2012 shifted this year to include more of a variety of companies, according to Ace Metrix, an analytics company that measures the effectiveness of television and video advertisers. Last year’s winners were primarily technology-related. Topping the list this year are Best Buy (Ace Score: 622 out of a possible 950), Lysol hand soap and wipers (Ace Score: 603) and kids’ haircuts at JCPenney stores (Ace Score: 600).
The Ace Score is the measure of an ad’s creative effectiveness based on viewer reaction to national TV ads, according to an Ace Metrix press release. Respondents for the study, selected randomly, represent the U.S. TV viewing audience. Scores are based on creative attributes such as attention, information, persuasion, relevance and watchability.
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Tuesday, 04 September 2012 08:40 |
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VeriFone has announced the launch of the SAIL Developer Portal, an open platform that offers mobile application developers and technology providers the capability to build their own payment or marketing solutions using the VeriFone infrastructure.
VeriFone named several companies already implementing the SAIL technology. These include Xero of San Francisco and New Zealand, and Outright of Mountain View, California, both using the SAIL application programming interfaces (APIs) to provide direct integration to their accounting solutions, eliminating rekeying and manual entry of information. PushPoint of San Francisco is integrating SAIL technology into its geo-targeted services that provide merchant offers to local mobile device users. Stitch Labs, also of San Francisco, incorporated SAIL with its platform for managing inventory, orders, contacts, shipping, expenses and business analytics in a single SaaS product offering.
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Tuesday, 28 August 2012 08:44 |
 Six of the world’s most powerful women are retail CEOs, according to a recent Forbes report, published August 2012. The female CEOs of Avon, Burberry, HSN, McDonald’s, Sam’s Club and TJX were named among politicians, humanitarians and media moguls in the Forbes list, entitled “The World’s 100 Most Powerful Women.”
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Tuesday, 28 August 2012 08:43 |
 Macy’s customers helped support March of Dimes and thousands of local charities on Saturday, August 25, 2012, during the retailer’s seventh annual, one-day-only charity shopping event. “Shop For A Cause” has helped raise more than $42 million for charitable organizations across the U.S., without the addition of this year’s proceeds.
The recent fundraiser was offered at all Macy’s stores nationwide and on macys.com, benefiting more than 6,000 local charities and the national March of Dimes program. By purchasing a $5 “Shop For A Cause” savings pass from their favorite charitable organizations, which benefited directly, customers received 25% off on regular, sale and clearance merchandise, 10% off on selected in-store items, and became eligible to win a $500 gift card.
“Our customers’ ongoing support is an inspiration,” said Macy’s CMO, Martine Reardon, in a company press release, “and we are proud to offer them an effective, yet simple way to make a positive difference in their communities while enjoying great savings at Macy’s.”
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Wednesday, 22 August 2012 10:07 |
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PayPal today announced a new partnership with Discover that will bring PayPal to more than 7 million merchant locations across the U.S., and potentially to millions of international merchant locations in the future, according to a company press release. Currently, PayPal services more than 50 million customers through its online payment service.
“The establishment of this relationship is a major industry milestone, which will help shape the emerging payments landscape by bringing together an established direct banking and payments company with a leading commerce enabler to create an alternative payments option for consumers at the point of sale,” said Diane Offereins, President of Discover Payment Services. “This initiative will result in real change and innovation for the industry by bringing new technologies to the point of sale that benefit merchants and PayPal customers."
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