The Foursquare for Business app was designed to empower store managers to use their smartphones to share news with their customers, track shopper sentiment, and determine the effectiveness of specific campaigns. Managers also can utilize the app to view recent check-ins, as well as activate store specials in real time.
Analytics tools available in the Foursquare for Business app can help organizations:
Measure activity: Using the app, managers can track the number check-ins being completed per week, as well as how many of the check-ins are being shared on Facebook and Twitter.
Pinpoint loyal customers: Managers are empowered to learn more about other consumers who visit locations frequently.
Follow trends: Each week, Foursquare sends emails to all business account holders. The emails include key statistics, tips and photos submitted by consumers.