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Home Depot Selects Clear Demand Pricing Solution


The Home Depot has chosen a pricing solution from Clear Demand to help manage prices via “sophisticated rules while providing The Home Depot with an agile delivery model,” according Clear Demand in a press release.

The Clear Demand solution is designed to address business needs for transparency, speed and business rules management. The solution features the following components:

  • Intelligent Rules Engine, which reverse-engineers existing business rules and identified inconsistencies in pricing strategy;
  • Force Diagram Technology, which identifies forces affecting current and recommended prices; and
  • Multi-Channel Competitive Rules, which integrates online and brick-and-mortar pricing intelligence.


“Our commitment to creating an interconnected customer experience requires that we align ourselves with nimble innovators who can meet our evolving solution needs,” said Hal Lawton, SVP and Online President at The Home Depot. “This commitment also requires that we take small well-defined steps, communicate clearly across our merchant organization, provide tools that fit with the way our merchants work and get data to the point of decision quickly. Clear Demand has
demonstrated a unique ability to support the flexibility required to maintain this commitment.”

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