MasterCard has announced the full roll-out of myLinkables from Linkable Networks, allowing cardholders to redeem customized discounts and offers seamlessly and digitally during the checkout process. Once cardholders register, download and link the offers to their MasterCard accounts, the savings will be credited automatically to their balances any time they use their cards.

MasterCard “continually works to ensure cardholders get the best deal and experience,” said Mario Shiliashki, Emerging Payments SVP for MasterCard, “however and whenever they choose to shop.”

The affiliation marks a change in how consumers can save and gives merchants more ways to develop meaningful clicks-to-bricks marketing efforts, according to a Linkable Networks release. In addition, card-linked offers complement other loyalty programs, helping to improve the efficiency of the shopping experience for both consumers and merchants.

Linkable Networks supplies card-linked technology and provides of SKU- and merchant-level offers.