Merkle has acquired 5th Finger, a technology-enabled mobile solutions provider, to expand its capabilities in mobile. The partnership adds another layer of expertise to Merkle’s connected customer relationship marketing (CRM) methodology and will complement Merkle’s existing mobile marketing practice, according to a Merkle press release.
“We are very excited to be uniting with Merkle,” said Patrick Collings, CEO of 5th Finger. “We can now bring 5th Finger’s customers a deeper, more analytics driven mobile solution, which aligns with our vision of delivering increasingly relevant, engaging mobile programs to market for our clients. With Merkle’s extensive client-base, a marriage between our two businesses feels very natural. I am excited to continue our rapid growth and to leverage Merkle brand to attract the best mobile talent in the industry.”
The integration of Merkle’s core competencies with the new technologies available through 5th Finger’s RedShop Technology will allow for better customer engagement, customer value, and conversion to support the true integration of mobile commerce, marketing and CRM.