The capabilities of social networking sites and mobile tools and technologies have increased expectations for today’s consumers. To help retailers excel in the age of omni-channel shopping, Wize Commerce recently unveiled its suite of solutions.
“Today, it’s a multichannel retailer world,” Mike Janes, CMO of Wize Commerce, told Retail TouchPoints. “It’s more important than ever that retailers have a single view of the customer and an integrated experience online and offline. Retailers no longer need to just win a sales lead, but build a relationship with shoppers to keep them coming back to them.”
The Wize Commerce technology platform was developed for more than a decade at Nextag, a company created in 1999. Nextag is a global vertical search engine designed to assist shoppers with online product shopping, travel bookings, and event ticketing.
The Wize Commerce solution suite includes the following:
1. Silhouette, an e-Commerce platform that packages monetization and traffic tools into a cohesive solution. 2. Campaign Management, which offers SEM and SEO, retargeting, social banners/advertising, and email templates to boost ROI with demand forecasting. 3. Monetization, a solution suite featuring capabilities for product recommendations, online testing, in-store mobile cross- and up-sell, data aggregation, search rank optimization and personalization, and mobile price matching capabilities to combat mobile showrooming.
“Most retail and e-Commerce businesses have no lack of customer data or access to online marketing technology, but what they lack is a suite that will boost earnings with one integrated package from monetization to traffic acquisition,” said Jeff Katz, CEO of Wize Commerce, in a press statement. “Wize Commerce enables companies, through our Silhouette product, to jump start earnings using our entire suite of tools with only light integration required.”
The Wize Commerce executive team brings an abundance of online commerce experience to the marketplace. Wize Commerce executivesformerly were part of organizations including: Apple, Expedia, FedEx, Nextag, Orbitz, PayPal, StubHub and Ticketmaster.