Revionics announced the acquisition of Retail Optimization’s business and related assets, extending Revionics’ price offerings with cloud-based assortment, and micro and macro space optimization solutions.
The combination of these two additions helps retailers break down merchandising organizational siloes and improve demand forecasting to better meet shopper needs according to a Revionics press release; it ensures retailers have the right product, price, promotion, placement and space allocation for optimal financial results and improved customer satisfaction and loyalty, the release stated.
The new Revionics products immediately available from the acquisition include: Revionics Assortment Optimization; Revionics Macro Space Optimization; and Revionics Micro Space Optimization.
“This acquisition underscores our commitment to continually innovate with cloud-based solutions focused on addressing retailers’ most critical business challenges,” said Marc Hafner, President and CEO of Revionics. “Retail Optimization has the same approach we do, which is to incorporate next-generation predictive analytics and demand-based science into our offerings to ensure our customers have best-of-breed solutions that drive a competitive advantage.”
Retail Optimization’s Chairman and CEO, Vaughn Roller, stated that combining Retail Optimization’s technology with Revionics’ offerings will provide the retail industry “a very unique and highly impactful solution that brings all the merchandising levers together for a fully-integrated solution.”