Each mouse click equals measurable customer data. The key for today’s retailers is learning to harness that data and turn it into actionable information.
Best-in-class providers of personalization solutions have been monitoring, collecting and analyzing mouse clicks and resulting conversion rates for a number of years. While current data is valuable, combining it with historical preferences creates the perfect storm of information measurement.
This personalization data delivers the invaluable key performance indicators (KPIs) retailers need to create successful marketing strategies. By understanding demand, non-responders, average order value (AOV), response rates and conversion rates, merchants can rate the achievement level of each marketing program and tweak accordingly.
In a recently released white paper from Certona, merchants can uncover the steps to successful personalization. Retailers must define and understand the following to move forward:
Segmentation
Demand
Average Order Value (AOV)
Conversion Rates
Cart Abandonment
To learn more click here to download the white paper titled: Personalization Metrics: The Definitive Guide to Measuring Success.
