PowerReviews recently launched its Essential Social Suite (ESS), designed to provide social ratings and reviews, Q&A, loyalty, discovery, and community insight within a single software platform. ESS allows CMOs to quantify the hard dollar value of social activity using simple yet powerful cloud-based tools, according to the company in a press statement.
PowerReviews also announced its largest quarter to date in Q1 2012, fueled by several new contracts with enterprise clients, including Avery Dennison, Dyson, Harry & David, Lands' End, Guitar Center, Shiseido and others.
Skechers, Staples and Woolrich already have standardized on ESS, the press release stated. "We've seen an overall elevation in customer engagement with the Woolrich brand thanks to our [PowerReviews] social loyalty program," reported Jamie Chwan, Senior Web Operations Specialist at Woolrich.
With the PowerReviews platform, “we were able to launch our social loyalty program and community leaderboard in under a week," said Tena Crock, Online Marketing Director for Step2, a provider of preschool and toddler toys. She added that PowerReviews innovations “directly contribute to increased revenue for Step2.”
PowerReviews expects its introduction of ESS “to accelerate our growth as we push into new areas, such as Social Loyalty, Social Discovery and Analytics,” Nadim Hossain, VP of Marketing, PowerReviews, told Retail TouchPoints. “We're also growing in new geo markets, as evidenced of the addition of two Brazilian enterprise clients in Q1.”
In addition to new client wins, many existing customers expanded their partnerships with PowerReviews during Q1 2012. These include Deckers, Drugstore.com, Step2, Teleflora, Thule and Trek Bicycle Corp.