Zmags, a mobile and social marketing platform provider, announced a new app for the iPad and new social capabilities for Facebook and Pinterest. The offerings enable brands and retailers to more effectively engage consumers on their favorite mobile and social platforms – connecting with them wherever/however they choose to browse and shop – without having to re-invent brand content for each digital channel.
The Zmags App for iPad lets companies quickly pull their digital catalogs or other curated content directly into an iPad app. iPad users can shop and purchase directly within the app, as well as browse and add items to their shopping carts offline. This provides a fast and efficient avenue for brands and retailers to present their branded content in an app, while also providing a pleasing experience for customers who prefer shopping via branded apps.
With the new iPad functionality, “we'll be able to expand our growing footprint in the digital world by pulling our publications, with all their links and videos, directly into the app without having to recreate them,” said Kenny Mobley, Senior Director, Marketing Technology, for Celebrating Home, a direct selling company supporting 50,000-plus home-based business leaders coast-to-coast. The new Zmag offering “allows us to offer our customers a new and unique way to experience our products,” he said.
To optimize the latest Facebook features, the Zmags platform now offers a multi-page layout option optimized for Facebook Timeline. Brands can now publish rich-media publications such as digital catalogs prominently on their Timeline, drive social sharing among fans and let customers shop without ever having to leave Facebook.
Zmags’ new custom Pinterest integration enables retailers and publishers to augment their social reach by embedding the pinning functionality into their digital publications. Consumers now can pin from their favorite brands’ catalogs to be shared with their social networks.
With Zmags, leading brands have increased customer engagement, conversion rates, order size and brand loyalty without the burden of IT constraints, according to a press release.