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Mondelēz Sweetens Marketing Campaigns With Idomoo Personalized Video

Mondelēz Sweetens Marketing Campaigns With Idomoo Personalized Video

December 24, 2014 | Retail Success Stories

The media universe is becoming more complex, and advertisers are striving to capture mind share and raise brand awareness. But as the media universe grows more fragmented, it is becoming more difficult for brands to remain top of mind and capture long-term loyalty.  This is a common challenge that Mondelēz International faces in engaging consumers on a global scale. After all, in today’s omnichannel universe, “simply pushing advertising or content to consumers won’t work anymore,” said Josep Hernandez, Senior Director of Global Communications Planning and Media for Mondelēz International...

Movers & Shakers

Oracle Names Former IBM Exec General Manager Of Retail Division

Oracle Names Former IBM Exec General Manager Of Retail Division

Oracle has appointed Jill Puleri as Senior Vice President and General Manager of Oracle Retail. Most recently, Puleri served as Worldwide Retail Industry Leader for IBM Global Business Services. ...

Target Announces New Executive Changes

Target Announces New Executive Changes

Target Chairman and CEO Brian Cornell has announced new executive changes and leadership roles designed to help the retailer accelerate its business and encourage digital transformation. Casey Carl, who is...

American Apparel Fires Dov Charney, Appoints New CEO

American Apparel Fires Dov Charney, Appoints New CEO

American Apparel has fired former CEO and Founder Dov Charney for reasons related to the terms of his employment agreement, according to a company statement. The retailer’s Board of Directors...

Mergers & Acquisitions

Oracle Acquires Datalogix To Enhance Data Cloud Offerings

Oracle Acquires Datalogix To Enhance Data Cloud Offerings

Oracle has reached an agreement to acquire Datalogix, a consumer data collection company that positions retailers and other B2C companies to connect offline consumer spending to their digital marketing initiatives. Financial...

CommerceHub To Acquire Mercent

CommerceHub To Acquire Mercent

CommerceHub, an e-Commerce solution provider, has signed an agreement to acquire Mercent, a Seattle-based retail technology company. Financial terms of the agreement have not been disclosed. The CommerceHub virtual-inventory platform...

SHOEme Acquires Shoes.com

SHOEme Acquires Shoes.com

SHOEme, parent company of online footwear retailers Onlineshoes.com and SHOEme.ca, has acquired Shoes.com from Brown Shoe Company for an undisclosed sum. “Our top priorities as we head into 2015 are to...

Financial News

Orchestro Secures $9.8 Million Funding

Orchestro Secures $9.8 Million Funding

Orchestro, a provider of demand analytics solutions, has closed a $9.8 million funding round led by Novak Biddle Venture Partners. All existing Orchestro investors, including CNF Investments and New Markets...

119 Stores, 1.16 Million Payment Cards Hit In Staples Breach

119 Stores, 1.16 Million Payment Cards Hit In Staples Breach

In October 2014, Staples announced that it was collaborating with law enforcement to investigate a potential breach. The office supply retailer has since revealed that point of sale systems in...

PetSmart Agrees To $8.7 Billion Buyout

PetSmart Agrees To $8.7 Billion Buyout

PetSmart will sell itself to a consortium led by investment firm BC Partners for approximately $8.7 billion, or $83.00 per share in cash. The transaction was unanimously approved by the...