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Overstock Takes A Bet On TV Commerce

Overstock Takes A Bet On TV Commerce

November 26, 2014 | Retail Success Stories

Overstock has been an early adopter for a variety of emerging tools and technologies, including being among the first merchants to accept Bitcoin for online transactions. Now, Overstock is investing in TV commerce. Through a partnership with Delivery Agent, Overstock implemented a campaign that allowed consumers with Smart TVs and homes with connected devices to shop through their televisions.

Movers & Shakers

PacSun Hires Former Guess Exec As SVP And CMO

PacSun Hires Former Guess Exec As SVP And CMO

PacSun has hired Amber Fredman-Tarshis to take over as SVP and CMO of the company. Fredman-Tarshis was most recently the CMO at Guess?, and has previously served in executive marketing...

RetailNext Names Former IBM Exec As CMO

RetailNext Names Former IBM Exec As CMO

RetailNext, a provider of in-store analytics solutions, has hired Marc Dietz as its new CMO. Dietz most recently served at IBM, heading its SaaS strategy and marketing efforts during a period...

QVC Promotes Ken O’Brien To SVP Of Merchandising

QVC Promotes Ken O’Brien To SVP Of Merchandising

Video and e-Commerce retailer QVC has promoted Ken O’Brien from VP of Merchandising to SVP of Merchandising. O’Brien will be responsible for developing and executing QVC’s merchandise strategy for all...

Mergers & Acquisitions

Merkle Acquires 500friends

Merkle Acquires 500friends

Merkle, a CRM solution provider, has acquired omnichannel loyalty company 500friends for an undisclosed sum. This is the first acquisition Merkle has made in the loyalty space, and will help...

ChannelAdvisor Acquires E-Tale, Integrates Where To Buy Function

ChannelAdvisor Acquires E-Tale, Integrates Where To Buy Function

ChannelAdvisor has acquired fellow e-Commerce technology provider E-Tale Holdings Limited. Financial terms of the agreement have not been disclosed. As a result of the transaction, E-Tale’s “Where To Buy” functionality...

Brickstream Acquires NOMi

Brickstream Acquires NOMi

Brickstream has acquired fellow location analytics provider NOMi to position itself as a leader in the in-store analytics space. Financial terms of the deal were not disclosed. The combined...

Financial News

Cardlytics Acquires $70 Million In Funding

Cardlytics Acquires $70 Million In Funding

Cardlytics, a card-linked marketing technology company, has received $70 million in its latest financing round.  The series, which was led by Discovery Capital, brings Cardlytics’ total venture funding to more than...

Zumur Receives $700,000 In Seed Funding

Zumur Receives $700,000 In Seed Funding

Zumur, an online shopping engine, has received the first half of a $1.4 million seed round. The funds will be used to help the company refine the engine for its...

LightSpeed Receives $35 Million To Expand Product Line

LightSpeed Receives $35 Million To Expand Product Line

LightSpeed, a provider of cloud-based commerce solutions, has closed $35 Million in new funding led by iNovia Capital and Accel Partners. This is the second round of funding for LightSpeed,...