September 16, 2014 | Trend Watch
Today’s savvy, digitally connected consumers don’t see separate commerce and marketing channels. Instead, they see brands and experiences. As a result, consumers expect that their favorite brands and retailers provide a real-time, 360-degree view of products, offers and more. Most importantly, they want to be able to complete a purchase on the channel of their choice, and have it delivered through any channel and at any time.