TouchPoints TV http://www.retailtouchpoints.com Wed, 18 Jan 2017 20:58:05 -0500 RTP en-gb How To Fix The Store http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/how-to-fix-the-store http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/how-to-fix-the-store How To Fix The Store

To achieve today's omnichannel objectives, retailers need to look at the store in a more holistic way. The store is playing a significantly different role than in the past. The retailers who have taken advantage of that shift are benefiting, according to Danny Robinson from iQmetrix: "The threat they are facing it doing nothing – being stagnant." iQmetrix is working with retailers such as DSW to add endless aisle and other digital capabilities that help bridge the omnichannel gap.

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feed@retailtouchpoints.com (Mike Santos) Vendors Wed, 18 Jan 2017 08:53:02 -0500
In-Store Customer Engagement: Old Challenges, New Solutions http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/in-store-customer-engagement-old-challenges-new-solutions http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/in-store-customer-engagement-old-challenges-new-solutions In-Store Customer Engagement: Old Challenges, New Solutions

Retailers today have an array of tools to engage shoppers in the physical store, from kiosks to interactive digital displays to "smart" dressing rooms. What's new is the ability to manage all these experiential retail elements together, with the ultimate goal of maximizing customer convenience and giving shoppers more time to enjoy the store in the ways that they want. During this episode of TouchPoints TV, Brad Fick, President of Direct Source, discusses how the in-store shopper journey continues to evolve, and also how adopting a Unified Commerce approach allows retailers to meet the customer where, when and how she wants to transact.

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feed@retailtouchpoints.com (Mike Santos) Vendors Wed, 18 Jan 2017 08:48:52 -0500
A New Era Of Digital Signage http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/a-new-era-of-digital-signage http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/a-new-era-of-digital-signage A New Era Of Digital Signage

Historically, retailers used digital signage to push marketing messages, offers and deals to in-store shoppers. However, consumers today are expecting more compelling, timely and relevant content as they're browsing in aisles. During this episode of TouchPoints TV, Jeff Griffin, EVP of Retail Media Networks at Stratacache, discusses the evolution of digital signage and how retailers can use this technology to benefit customers, associates, retailers and brands.

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feed@retailtouchpoints.com (Mike Santos) Vendors Tue, 17 Jan 2017 15:30:34 -0500
Priceless Perspectives On Tying Data & Insights To Powerful Customer Experiences http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/priceless-perspectives-on-tying-data-insights-to-powerful-customer-experiences http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/priceless-perspectives-on-tying-data-insights-to-powerful-customer-experiences Priceless Perspectives On Tying Data & Insights To Powerful Customer Experiences

In this episode, RTP’s Editorial Director Andrew Gaffney sits with Linda Kirkpatrick, Executive VP of Merchants & Acceptance at MasterCard, at NRF Big Show. During the discussion, Kirkpatrick shares her insights into how the company is working with top brands to better analyze and augment their data, in order to uncover deeper insights into shopping behaviors and ultimately create more powerful experiences. Kirkpatrick also provides interesting takes on why the mobile wallet is now at an inflection point, as well as how MasterCard is helping merchants address the security and simplicity concerns limiting the growth of e-commerce.

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feed@retailtouchpoints.com (Mike Santos) Vendors Tue, 17 Jan 2017 10:13:13 -0500
#NRF17 Day One Video Wrap-Up http://www.retailtouchpoints.com/interactive/touchpoints-tv/nrf17-day-one-video-wrap-up http://www.retailtouchpoints.com/interactive/touchpoints-tv/nrf17-day-one-video-wrap-up #NRF17 Day One Video Wrap-Up

Retail TouchPoints editors Debbie Hauss, Adam Blair and Glenn Taylor sat down after the first day of #NRF17 to discuss trending topics and highlights of the day. There’s a new retail term seen and heard around NRF this year: “unified commerce.” The team weighs in on whether unified commerce is on its way to becoming an overused term, much like omnichannel. In addition, Glenn spotlights a conversation he had with Jerry Hum, CEO and Co-Founder of Touch of Modern, while Adam discusses how retailers are sending fewer emails, yet boosting conversions. Watch the video to learn more about these and other hot topics from NRF Day 1! 

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feed@retailtouchpoints.com (Mike Santos) TouchPoints TV Mon, 16 Jan 2017 12:17:22 -0500
Lunya Creates ‘Bedroom’ Experience In Loungewear Pop-Up http://www.retailtouchpoints.com/interactive/touchpoints-tv/storetours/lunya-creates-bedroom-experience-in-loungewear-pop-up http://www.retailtouchpoints.com/interactive/touchpoints-tv/storetours/lunya-creates-bedroom-experience-in-loungewear-pop-up Lunya Creates ‘Bedroom’ Experience In Loungewear Pop-Up

Responding to the “problem” women encounter when trying to find comfortable around-the-house loungewear, Lunya Founder Ashley Merrill developed a line of clothing that features ultra-comfortable, high-end and washable fabrics and styles. The Lunya line, launched in 2014, is being featured in a NYC holiday pop-up store that is designed to feel like a bedroom. A large video wall changes the setting several times during the day to mimick the different activities women may engage in at home wearing Lunya items — from sleep to work and play.

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feed@retailtouchpoints.com (Mike Santos) StoreTours Mon, 19 Dec 2016 11:10:08 -0500
Closing The Omnichannel Gap: How to Use Digital Marketing To Drive In-Store Traffic And Sales http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/embracing-social-selling-and-biometrics-in-2016 http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/embracing-social-selling-and-biometrics-in-2016 Closing The Omnichannel Gap: How to Use Digital Marketing To Drive In-Store Traffic And Sales

With: Sandeep Bhanote, Radius8

Omnichannel has been on the mind of retail executives for years now. While many have expanded their ordering and fulfillment options to allow consumers to buy and pick up items anywhere and using any device, they still need to do a lot of work to fulfill the omnichannel promise. During this episode of TouchPoints TV, Sandeep Bhanote of Radius8 discusses the major foot traffic issue so many retailers are facing. He also offers tips and best practices for promoting local deals and assortment, so retailers can drive in-store traffic and sales.

Learn more about Radius8.

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feed@retailtouchpoints.com (Mike Santos) Vendors Wed, 02 Nov 2016 00:00:00 -0400
Digital Signage Draws Customers Into Madame Tussauds http://www.retailtouchpoints.com/interactive/touchpoints-tv/storetours/digital-signage-draws-customers-into-madame-tussauds http://www.retailtouchpoints.com/interactive/touchpoints-tv/storetours/digital-signage-draws-customers-into-madame-tussauds Digital Signage Draws Customers Into Madame Tussauds

StoreTours with: Blaine McCurry, Madame Tussauds New York

Madame Tussauds New York replaced static window displays with Nanolumens digital signage to highlight its diverse offerings and draw more customers into the venue. "Our primary objective is to drive over one million visits annually," explained Blaine McCurry, Communications Manager. "Our prime location here on 42nd Street in Times Square makes It absolutely critical to convert guests from the street. We do see about 30,000 domestic visitors pass by our doors each day, so implementing the Nanolumens digital board in our lobby to communicate the breadth of our experience to drive them in has been critical."

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feed@retailtouchpoints.com (Mike Santos) StoreTours Wed, 16 Mar 2016 17:32:06 -0400
Embracing Social Selling And Biometrics In 2016 http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/embracing-social-selling-and-biometrics-in-2016 http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/embracing-social-selling-and-biometrics-in-2016 Embracing Social Selling And Biometrics In 2016

With: Carin van Vuuren, Usablenet

Three emerging trends stand out as actionable for retailers: social selling; biometrics – voice, in particular; and the overall in-store experience. When it comes to social selling, 28% of users' engagement with brands improve the moment they see user generated content, van Vuuren noted. A Next-Gen Wish List is an example of a strategy that could be effective for many retailers. Regarding biometrics, retailers should look at the power of voice to make mobile apps more accessible and complete purchases quicker.

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feed@retailtouchpoints.com (Mike Santos) Vendors Thu, 04 Feb 2016 09:03:21 -0500
Getting Started With Digital Transformation http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/getting-started-with-digital-transformation http://www.retailtouchpoints.com/interactive/touchpoints-tv/vendors/getting-started-with-digital-transformation Getting Started With Digital Transformation

With: Snehanshu Shah, SAP

Retailers are struggling with digital transformation because their IT landscapes are complex. SAP is helping to simplify those systems. Retailers must better understand customers across all channels. With a digital engagement framework, for example, retailers could convert Tweets into sales. The SAP Enterprise Digital Platform features the ability to recognize consumers when they enter the store. The Hana data management systems powers analytics and transactional applications. By putting sensors on shelves, retailers can measure the weight of the merchandise and determine how fast it is moving.

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feed@retailtouchpoints.com (Mike Santos) Vendors Mon, 01 Feb 2016 00:00:00 -0500