As smartphone and tablet adoption increases among consumers, many retailers are embracing these devices to create more fun and compelling experiences in stores. However, there are many things retailers must consider before investing in mobile, such as: how devices will be used, device models and software and additional applications to use. During this episode of TouchPoints TV, Sandeep Bhanote, VP and GM of Mobile Retail Solutions at VeriFone, shares his take on current mobile retailing trends. In addition, Bhanote discusses how retailers can develop winning mobile strategies that align with their business goals and target consumers.
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