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Driving Distributed Commerce Initiatives With Personalization

With: Gary Lombardo, Sailthru

Retailers are starting to think about distributed commerce – allowing consumers to buy any time, any place, anywhere. Sub-trends include system challenges to do omnichannel commerce effectively and on a personalized level. Because it costs up to 10 times more to acquire a customer than retail one, retailers like Birchbox and Alex and Ani are maximizing customer lifetime value using Sailthru's One to One mapping solution.

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