Uli Becker, Reebok
For decades, Reebok has been a leading retailer for all things fitness. From sneakers to apparel, Reebok has kept pace with competitors by releasing cutting-edge products that allow consumers to maintain healthy lifestyles. However, the brand is amping up its customer acquisition, retention and loyalty strategies by bringing its innovative Fit Hub concept to New York City.
Featuring a brick-and-mortar store experience on the top level, and a CrossFit gym on the second, the New York City location will change how consumers perceive the brand. During this episode of TouchPoints TV, Uli Becker, CEO of Reebok, shares the inspiration behind the Reebok/CrossFit Fit Hub, plans for expansion, and how he anticipates this new venture will differentiate Reebok from other brands.