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Digital Signage Draws Customers Into Madame Tussauds

StoreTours with: Blaine McCurry, Madame Tussauds New York

Madame Tussauds New York replaced static window displays with Nanolumens digital signage to highlight its diverse offerings and draw more customers into the venue. "Our primary objective is to drive over one million visits annually," explained Blaine McCurry, Communications Manager. "Our prime location here on 42nd Street in Times Square makes It absolutely critical to convert guests from the street. We do see about 30,000 domestic visitors pass by our doors each day, so implementing the Nanolumens digital board in our lobby to communicate the breadth of our experience to drive them in has been critical."


Embracing Social Selling And Biometrics In 2016

With: Carin van Vuuren, Usablenet

Three emerging trends stand out as actionable for retailers: social selling; biometrics – voice, in particular; and the overall in-store experience. When it comes to social selling, 28% of users' engagement with brands improve the moment they see user generated content, van Vuuren noted. A Next-Gen Wish List is an example of a strategy that could be effective for many retailers. Regarding biometrics, retailers should look at the power of voice to make mobile apps more accessible and complete purchases quicker.


Getting Started With Digital Transformation

With: Snehanshu Shah, SAP

Retailers are struggling with digital transformation because their IT landscapes are complex. SAP is helping to simplify those systems. Retailers must better understand customers across all channels. With a digital engagement framework, for example, retailers could convert Tweets into sales. The SAP Enterprise Digital Platform features the ability to recognize consumers when they enter the store. The Hana data management systems powers analytics and transactional applications. By putting sensors on shelves, retailers can measure the weight of the merchandise and determine how fast it is moving.


How Employee Engagement Improves Customer Engagement

With: Stephen Kramer, WorkJam & Scott Knaul, SMK

When retailers deliver value to the associate, that associate will deliver value to the customer. Many retailers are now allowing associates to pick schedules based on available shifts. WorkJam is providing a mobile and web employee engagement platform that facilitates more agile scheduling. Previously, manual processes and disparate messaging processes inhibited communication with front line workers. When employees are able to choose their work shifts, they are more motivated to go to work.


RFID Enables Inventory Optimization Across The Business

With: Randy Dunn, Tyco Retail Solutions

Traditionally a loss prevention company, Tyco Retail Solutions recently acquired ShopperTrak and FootFall, to help improve the overall customer experience in stores. Tyco is working with retail brands including Macy's to implement RFID-enabled omnichannel initiatives. For brick-and-mortar retailers to really leverage their inventory, they need to leverage the inventory in stores as well as in fulfillment centers and DCs.  Historically that data has not been accurate enough. RFID enables that accuracy.


Driving Distributed Commerce Initiatives With Personalization

With: Gary Lombardo, Sailthru

Retailers are starting to think about distributed commerce – allowing consumers to buy any time, any place, anywhere. Sub-trends include system challenges to do omnichannel commerce effectively and on a personalized level. Because it costs up to 10 times more to acquire a customer than retail one, retailers like Birchbox and Alex and Ani are maximizing customer lifetime value using Sailthru's One to One mapping solution.


Layering Beauty With Security In Retail Stores

With: Karen Bomber, InVue

Invue has introduced Smart Locks – electronic locks that receive power from a key. Because retailers are reinvesting in their footprint – including new furniture, elegant designs - the back rooms are shrinking. Smart Locks can be integrated seamlessly into the furniture and self-latches for security. Invue also is introducing a tablet solution that can dock and charge when not being used. Mobility, customer experience and data analytics are three key trends at #NRF16.

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