September 15, 2014 | Retail Success Stories
Luxury brand Marc Jacobs caused a stir when it launched a pop-up Tweet Shop supporting its line of Daisy fragrances. Consumers were asked to use #MJDaisyChain in tweets, as well as Facebook and Instagram posts. The more the hash tag was used, and the more influential the posts, the more “digital currency” was aggregated. Now, Yes-Sir.com, an online destination for men’s grooming products, and Man Made London are partnering on a social media barbershop to generate buzz and engagement for both brands.