April 27, 2015 | Retail Success Stories
Through the powers of the web, consumers all over the world can discover new and emerging brands. To satisfy these consumers, businesses must not only engage them on social media and other channels, they also must allow them to purchase products and deliver them right to customer's doorsteps. As a digitally based e-Commerce brand, EM Cosmetics focuses on engaging consumers on social networks such as Instagram, Facebook and Twitter. Founded by beauty expert and YouTube sensation Michelle Phan, EM Cosmetics also uses the video publishing site to share tutorials.