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Retailers Seek Innovation In Personalization

Retailers Seek Innovation In Personalization

April 21, 2014 | Special Reports

It’s no secret that today’s shoppers want their favorite retailers to tailor promotions and communications to their individual purchasing habits. In fact, 86% of consumers — and 96% of retailers — said personalization has at least some impact on the purchasing decision, according to a study from Infosys. The study also found that almost one third (31%) of consumers wanted more personalization in their shopping experiences.

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