August 22, 2014 | Retail Success Stories
While shopping for a mattress, many consumers still prefer the touch-and-feel experience of the store. New tools and technologies, however, are allowing retailers to create a richer experience for online shoppers so they have the information they need to make the best decisions. Mattress Firm, a multichannel retailer with more than 1,500 locations in 38 states, wanted to replicate the personal nature of its in-store experience online. Using assisted selling technologies from Vee24, the retailer was able to significantly improve online conversions and overall basket size.