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Donald J Pliner Builds Detailed Shopper Profiles To Maximize Personalization, Loyalty Efforts

Donald J Pliner Builds Detailed Shopper Profiles To Maximize Personalization, Loyalty Efforts

July 30, 2015 | Retail Success Stories

To better gauge the wants, needs and preferences of shoppers, brands and retailers must build comprehensive profiles that outline their entire relationship with the business. Over the years, luxury footwear and accessories brand Donald J Pliner has developed a business that spans across channels. In addition to six branded stores and a direct-to-consumer e-Commerce site, Donald J Pliner sells through major department stores such as Nordstrom and Neiman Marcus, independent shoe boutiques and online retailers such as Amazon and Zappos.

Movers & Shakers

Former Walmart Exec Hired As CMO Of 99 Cents Only

Former Walmart Exec Hired As CMO Of 99 Cents Only

99 Cents Only Stores has named former Walmart EVP Jack Sinclair as its new Chief Merchandising Officer (CMO). In this role, Sinclair will be responsible for the merchandising and marketing...

Walgreens Names Pessina Permanent CEO

Walgreens Names Pessina Permanent CEO

The Walgreens Boots Alliance Board of Directors has named Stefano Pessina the retailer’s new CEO, effective immediately. Pessina had been serving as acting CEO since January 2015, when he succeeded...

Balance Innovations Hires New President And CEO

Balance Innovations Hires New President And CEO

Balance Innovations, a provider of reconciliation and cash office management solutions, has named Darren Knipp its new President and CEO. Knipp’s background includes 12 years at Perceptive Software, where he served...

Mergers & Acquisitions

Walmart Buys Remaining 49% Of Yihaodian

Walmart Buys Remaining 49% Of Yihaodian

Walmart has fully acquired Chinese e-Commerce business Yihaodian, purchasing the remaining 49% stock. With full ownership of Yihaodian, Walmart plans to accelerate its e-Commerce presence into the Chinese market and...

Adiant Acquires inSparq

Adiant Acquires inSparq

Adiant has acquired inSparq in order to expand its social commerce capabilities. inSparq's technology analyzes both the products that shoppers share on social media and what those customers purchase —...

Tyco Retail Solutions Acquires FootFall For $60 Million

Tyco Retail Solutions Acquires FootFall For $60 Million

Tyco Retail Solutions, the retail performance and security business of Tyco, has acquired FootFall from Experian for $60 million in cash. Based in the UK, FootFall provides end-to-end technology,...

Financial News

Amazon Turns Rare Profit, Announces 20% Sales Increase For Q2

Amazon Turns Rare Profit, Announces 20% Sales Increase For Q2

Amazon has reported that net sales have increased by 20% in Q2 2015, from $19.34 billion in Q2 2014 to $23.18 billion.

SmarterHQ Wins $8 Million In Latest Funding Round

SmarterHQ Wins $8 Million In Latest Funding Round

Multichannel marketing platform SmarterHQ has secured $8 million in a funding round led by Simon Venture Group and Battery Ventures. The company has raised a total of $20 million in...

Sole Society Steps Into The Future With $8 Million Funding Round

Sole Society Steps Into The Future With $8 Million Funding Round

Sole Society has won $8 million in Series B funding from Nordstrom and Insight Venture Partners, and is now armed with the financial support needed to fuel its aggressive expansion...