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Mattress Firm Creates Sweet Dreams With Digital Assisted Selling

Mattress Firm Creates Sweet Dreams With Digital Assisted Selling

August 22, 2014 | Retail Success Stories

While shopping for a mattress, many consumers still prefer the touch-and-feel experience of the store. New tools and technologies, however, are allowing retailers to create a richer experience for online shoppers so they have the information they need to make the best decisions.  Mattress Firm, a multichannel retailer with more than 1,500 locations in 38 states, wanted to replicate the personal nature of its in-store experience online. Using assisted selling technologies from Vee24, the retailer was able to significantly improve online conversions and overall basket size.

Movers & Shakers

Home Depot Appoints New CEO

Home Depot Appoints New CEO

Craig Menear, President of U.S. Retail at The Home Depot, will succeed Frank Blake as the company’s CEO effective Nov. 1, 2014. Blake will remain Chairman of the company’s board...

Mary Kay Names Corporate Social Responsibility VP

Mary Kay Names Corporate Social Responsibility VP

Beauty brand Mary Kay Inc. has promoted Crayton W. Webb to VP of Corporate Communications and Corporate Social Responsibility. In his new position, Webb will continue to oversee global media...

Aeropostale Reinstates Former CEO To Recover Waning Teen Interest

Aeropostale Reinstates Former CEO To Recover Waning Teen Interest

The logos that teens once flaunted proudly on their clothes are now becoming scarlet letters. As a result, once-reigning teen retailers, such as Aeropostale, are fighting to maintain customer loyalty...

Mergers & Acquisitions

PetSmart Acquires Pet360, Increases Net Income By 5.1%

PetSmart Acquires Pet360, Increases Net Income By 5.1%

PetSmart has acquired online pet products retailer and integrated media company Pet360 for $130 million to ramp up its e-Commerce business. With the purchase, PetSmart will provide customers with seamless...

Family Dollar Rejects Bid From Dollar General

Family Dollar Rejects Bid From Dollar General

UPDATE: Family Dollar has rejected the $8.9 billion bid from Dollar General, and is favoring Dollar Tree's initial deal to merge for $8.5 billion.In a statement, Family Dollar CEO Howard Levine...

ECommera Rebrands As OrderDynamics

ECommera Rebrands As OrderDynamics

ECommera announced that the company will be renamed OrderDynamics in an effort to unite its subsidiaries under a single brand identity. ECommera initially acquired OrderDynamics in June 2013 to...

Financial News

Staples Earnings Hindered By Store Closures, Foreign Exchange Rates

Staples Earnings Hindered By Store Closures, Foreign Exchange Rates

Staples Q2 2014 total company sales decreased 1.8% to $5.2 billion, compared to $5.3 billion in Q2 2013. Foreign exchange rates and North American store closures negatively impacted sales by...

Target Reports 61.7% Drop In Profits

Target Reports 61.7% Drop In Profits

Target reported higher sales in its U.S. and Canadian divisions during a quarterly earnings report call. Total sales reached $17.4 billion, a 1.7% improvement from Q2 2013. Yet total profit...

Walmart Lowers Financial Forecast For 2014

Walmart Lowers Financial Forecast For 2014

Walmart has lowered its 2014 FY forecast, citing “incremental investments in e-Commerce” and higher-than-estimated health care costs. Initially, the retailer predicted that shares for 2014 would reach between $5.10 and...