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Cross-Channel Strategies
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Written by Amanda Ferrante
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Thursday, 08 July 2010 09:03 |
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 Launched in November 2008, Groupon is a local shopping web site offering unbeatable discounts on the best things to eat, do, see and buy in a variety of cities across the U.S., Canada, Europe and Latin America. The company is growing rapidly, as its U.S. database has grown from 1.2 million U.S. and Canadian email subscribers in October 2009 to nearly seven million in June 2010. Groupon sends nearly 150 million emails each month, which ultimately translates to nearly 1.5 billion emails per year.
So far Groupon is offered in more than 150 cities worldwide. Each email list is cohesive to a particular market that Groupon serves, and each member receives emails featuring the day’s deals for that particular locale. Most of the markets are sent an e-mail every weekday, though some receive e-mails seven days a week. Leveraging the urgent nature of a daily deal, each offer is transmitted at 5 a.m. local time, and ends at midnight. So it’s imperative that the emails are transmitted and received efficiently. With such a high (and growing) volume of email communication to manage, Groupon needed a solution to optimize its deliverability and rendering.
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Retail Store Ops
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Thursday, 08 July 2010 08:54 |
By Will Botten, Manager, Engineering and Support, Direct Source, Inc.
 Video surveillance has been around since the 1960s when government organizations started to realize the potential safety and security benefits of cameras in public venues. Since then, surveillance systems have come a long way — transitioning from grainy black and white CCTV pictures toward full color, searchable digital video streams.
In the retail sector, increased security concerns combined with the need to reduce costs and improve operational efficiencies, are driving a migration from existing analog systems to IP-based network video technology. As video systems have evolved, there has been a lot of confusion and misconception around how best to leverage network-based IP video systems in the retail environment.
One of the most common misconceptions of IP-based network video is that retailers have to “rip and replace” analog systems to move to IP. In fact, retailers can choose a migration plan to transition video systems from analog to a hybrid system to an IP system. Done over time, this process can create a cost-effective and smooth transition without the need to overhaul large sections of the network.
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Cross-Channel Strategies
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Written by Amanda Ferrante
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Thursday, 01 July 2010 11:57 |
Yesterday the news hit that Amazon.com has acquired online discount retailer Woot.com, a web site that acquires inventory opportunistically from manufacturers and sells it online and offline.
Though best known for its retail channel, Woot.com, the daily deals site, also sells on a drop-ship basis for other retailers. But it's best known for its own retail channel, Woot.com, a daily deals site that is joined by sister sites Shirt.Woot.com and Wine.Woot.com. The Woot sites are now its largest channel, according to Woot.com CEO Matt Rutledge.
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Retail CRM
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Written by Administrator
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Thursday, 01 July 2010 10:53 |
By Ben Ream, Retail, Consumer Products & Supply Chain Consultant
 Remember when the biggest buzz in retail was, “Macy’s Doesn’t Tell Gimbels?” As if these two retail titans would be forever locked in an epic clash of assortments and promotions, with no other developments superseding them.
Well the “hush, hush” between these rivals of the 50s and 60s has exploded, via the web, into an onslaught of information. Only this time it is the customer who is the all-too-willing recipient of what was once considered classified information: pricing, assortments, inventory levels, even promotions. Just look at all the web sites delineating “Black Friday” specials up to two weeks in advance.
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