Brooks Brothers has launched a new e-Commerce site on the Demandware Commerce enterprise cloud platform. The new online store is expected to provide improved operational efficiencies and better economics, and will be integrated into new merchandising and store systems. In addition, Brooks Brothers plans to use Demandware for international expansion, according to a Demandware press release.

“We want to serve our customers in the most exceptional ways regardless of which channel they choose to engage with us,” said Ken Seiff, EVP, Direct and Omni-Channel at Brooks Brothers. “This means knowing their preferences and providing a personalized shopping experience at all times.”

Shopatron, a provider of cloud-based e-Commerce order management solutions, has launched a new core service model ― Allied Commerce ― as part of the provider’s market expansion strategy. Allied Commerce targets more convenient and affordable fulfillment options by allowing branded manufacturers and multichannel retailers to leverage the available inventory of offline storefronts and distribution centers, according to a Shopatron press release. The initiative is at the center of a full-scale relaunch of the Shopatron brand.   

In addition, Shopatron announced the broad market availability of the Shopatron Retailer solution for multichannel retailers, key new leadership within the sales organization, and anticipated customer growth targets.

Mobile POS (mPOS) can help retailers across verticals create a more convenient and seamless in-store shopping process by allowing store associates to complete transactions in store aisles. Incorporating smartphones and tablets into associate-to-shopper interactions also can provide employees with instant access to inventory information, customer data and other relevant tools to create more compelling and enjoyable browsing and buying journeys.

Moosejaw, a multichannel outdoor goods retailer, is a forward-thinking leader in mPOS execution. By implementing Apple iPod Touch devices in all stores, the retailer empowers associates to perform checkouts from anywhere on store selling floors. The devices feature CrossView technology, and are wrapped in Linea Pro barcode scanning and mag stripe reading hardware.