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Solution Spotlight
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Tuesday, 18 June 2013 07:50 |
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 Social media is becoming a key channel for brands to interact with target and current customers. Social gifting is emerging as a new way for retailers to engage consumers more easily — even while on the go. Below is a snapshot of nine companies that are spearheading the social gifting movement, and are helping retailers better keep pace with tech-savvy consumers.
Boomerang Ties Social Gifting To Email Marketing
As a B2B and B2C platform, Boomerang is designed to help brands and retailers drive engagement and evangelism through social gifting campaigns. Retailers can share coupons and offers via email marketing campaigns or through social networks. Consumers also can utilize Boomerang to send gift cards to social connections. The platform integrates with Facebook, allowing users to access birthdays and friend lists, and send free and paid gift cards directly from a central location.
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Mobile
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Written by Kim Zimmermann
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Monday, 17 June 2013 00:00 |
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Geolocation is one of a number of features in the new Facebook Home app, which essentially enables Facebook to dominate the home screen of a user’s smartphone. Retailers also will benefit from the rich data collected about all of a user’s mobile interactions with other retailers and web sites. In addition, while Facebook has not added promotional capabilities to this app yet, observers expect it will eventually accommodate ads and sponsored posts.
“This app has a lot of innovation on the social side in terms of social loyalty and geosensing, which is a pretty powerful thing for retailers to be able to send a relevant message to shoppers in the moment,” said Rick Chavie, VP of OmniCommerce at hybris, an e-Commerce technology vendor that was recently acquired by SAP.
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Shopper Engagement
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Written by Alicia Fiorletta
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Friday, 14 June 2013 08:20 |
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Engaging and acquiring customers is an ongoing challenge for retailers today. Merchants must not only ensure they’re targeting the right consumers, but also must provide compelling offers and incentives that will help drive sales.
PalmBeach Jewelry, a fashion jewelry eTailer, has automated and improved lead generation, acquisition and optimization processes with the CertainSource 2.0 platform from eWay Direct, an email and customer acquisition service provider. With CertainSource, PalmBeach Jewelry also has automated the nurturing and conversion processes. Overall, the eTailer now can better identify and connect with the most profitable customers and retail partnerships, according to Daniel DeYoung Director of Marketing for the company.
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Shopper Engagement
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Written by Alicia Fiorletta
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Thursday, 13 June 2013 00:00 |
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Organizations selling to end users as well as retail partners are tasked to manage and respond to a mix of product and commerce inquiries — especially in the call center.
Positec Tool Group is a manufacturer of tools sold to consumers and retailers under the WORX and Rockwell brands. To keep pace with ingoing and outgoing calls, as well as execute telemarketing campaigns, Positec implemented Five9, a cloud-based solution that streamlines call center operations. The technology has helped the company improve internal processes and ensure employee productivity, resulting in a first call resolution rate of more than 96%. As a result, the tool manufacturer has increased revenue from $3.8 million in 2011 to more than $4.3 million in 2012, according to Rhonda Tate, VP of Direct Response at Positec.
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News Briefs
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Wednesday, 12 June 2013 17:59 |
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 DICK’s Sporting Goods has teamed with USA Wrestling to help promote the 2020 Vision, Keep the Dream Alive initiative, a grass-roots program designed to keep wrestling as an Olympic event. The International Olympic Committee has planned to remove Olympic Wrestling beginning in 2020.
DICK’s is supporting the initiative through the branded web site, social media channels, email distribution and in-store promotions.
For DICK’s, the partnership represents the retailer’s acknowledgement that a final decision to cut wrestling from the Olympics would affect wrestlers worldwide, including millions of youth club, high school and college wrestlers, according to a press statement. The initiative also enables USA Wrestling to generate awareness about the benefits of keeping wrestling as an Olympic sport.
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