Industry Insights

Industry Insights brings the latest trends, acquisitions and previews of upcoming conferences and events to retailers’ desktops. This section enables store managers to learn new strategies related to sales and tips on optimizing inventory, merchandising, allocation and more. Subscribe to the feed and stay in touch with the latest retail happenings.

Native Apps Top Retailer Priorities

  • Written by Fatima D. Lora

, creator of the Mobile Experience Management (MEM) platform, recently released research results emphasizing o the importance of native mobile apps in retail marketing and mobile commerce. The results also highlight retailers’ mobile investment and growth intentions for 2013.

In a survey of 200 retail executives, respondents stated the number of native mobile apps they have to manage as:

  • 16% have 2 to 4 native apps;
  • 16% have 5 to 9 native apps;
  • 22% have 10 to 15 native apps;
  • 24% have 16 to 20 native apps; and
  • 18% have more than 20 native apps.
Read more: Native Apps Top Retailer Priorities

Retailers Invest In Native Mobile Apps To Amplify Shopper Engagement

  • Written by Fatima D. Lora

Research_pieceAs mobile commerce evolves and accelerates, many retailers continue to contemplate whether to invest in native mobile apps ― designed specifically to run on a mobile device ― or mobile-optimized sites. However, new research from Artisan, a mobile experience management (MEM) solution provider, reveals that native apps will become a top priority during 2013.

A survey of 200 retailers found that most respondents (72%) plan to invest in developing a native mobile app experience in 2013. Additionally, 66% agreed that enhancing a native mobile app is more important than implementing a mobile-optimized web site.

Read more: Retailers Invest In Native Mobile Apps To Amplify Shopper Engagement

Sport Chalet Implements Same-Day Delivery

  • Written by Fatima D. Lora

Sport_ChaletSport Chalet
, a chain of specialty sporting goods stores, has implemented an “order today, deliver today” service. The new service is available to residents and businesses throughout most of California; Phoenix, Arizona; Las Vegas, Nevada; and Salt Lake City, Utah.

“Sometimes there just is not enough time for a customer to visit our stores and this new service solves that problem,” said Craig Levra, Chairman and CEO of Sport Chalet. “After a customer makes their selection on our web site, our experts will locate the item(s) then deliver the merchandise that same day.”

Read more: Sport Chalet Implements Same-Day Delivery

Are Retailers Getting The Most Out Of Customer Surveys?

  • Written by Tom Ryan, Managing Editor, RetailWire

Editor’s Note: This article is an excerpt from one of RetailWire's recent online discussions. Each business morning on RetailWire, retail industry executives get plugged in to the latest news and issues with key insights from a panel of retail industry experts.

A new white paper from the National Grocers Association (NGA) and the Center for Advancing Retail & Technology (CART) identifies a myriad of best practices for how grocery store managers track and respond to customer feedback.

The report was based on interviews of six managers of stores that feature a "feedback mechanism," or a way for shoppers to complete surveys on their shopping experience. To prompt shoppers to complete the surveys, a toll-free phone number and/or survey microsite is printed on register receipts. Checkout clerks also routinely point the information out to customers.

Read more: Are Retailers Getting The Most Out Of Customer Surveys?

E-Tailing Group Study Shows 72% Of Retailers Now Sell Through Mobile

  • Written by Fatima D. Lora

Research_pieceNearly three quarters (72%) of surveyed retailers currently sell through mobile, according to a Q1 2013 study from the etailing group. In addition, 76% said mobile initiatives are key for reaching strategic goals in 2013.

The report, titled: 12th Annual Merchant Survey Report ― 2013, surveyed senior e-Commerce retail executives representing 32 major product categories being sold online. In addition to mobile merchandising and marketing, topics included: Internet strategy; features and functionality; analytics and merchandising metrics; up-sells/cross-sells; email performance and related metrics; personalization and segmentation; social media; cross-channel and strategic issues; and future plans.

Read more: E-Tailing Group Study Shows 72% Of Retailers Now Sell Through Mobile